B.R.M. & Pirelli World Challenge – A Winning Partnership


BRM watches are instantly recognizable with the unique construction of lightweight case and just about every watch part is hollowed out to make the watch wearable for a race car driver. The brand has partnerships with several rallies, championships, teams, and drivers.



Watchuseek witnessed first-hand a winning partnership with both the Pirelli World Challenge (PWC) championship and with driver Derek DeBoer at the Circuits Of The America track in Austin, Texas.


We met up with Frederic Gasser, President of BRM North America, and spent the day seeing behind-the-scenes working of their partnership.  It was unique that BRM was partnered with both PWC and Derek DeBoer, who drives for the TRG team.

Frederic Gasser, President of BRM North America
Frederic Gasser, President of BRM North America


We had a brief discussion with Greg Gill, the down-to-earth President and CEO of Pirelli World Challenge.  He stated that partnership with BRM is a perfect match where the philosophy of both companies is aligned.  BRM and PWC are both about providing an experience – interaction with cars, drivers, teams, and of course the track.  It was refreshing to walk up to any team garage and ask a specific question about their car, and speak to the team driver(s) about any aspect of car racing.

Derek DeBoer, TRG team Driver
Derek DeBoer, TRG team Driver

Derek was explaining in detail about his TRG #09 Aston Martin V8 GT4 Vantage. He had a breakout 2016 season with two wins and multiple podiums and took a hotly contested overall SprintX GTS driver championship down to the wire before ultimately finishing second, helping TRG to the 2016 PWC SprintX GTS title. His co-driver, Dallas’s Sean Gibbons, is no stranger to the podium, having achieved top three finishes in close to 70 percent of his races.





After behind-the-scene look, practice, wrist shots, and excellent BBQ, we were ready for the final race of the day.  Derek and Sean teamed up very well to win the GTS Am/Am race and wasted no time to celebrate with family and friends.  TRG CEO Kevin Buckler was the happiest man in the pit stop.



TRG CEO Kevin Buckler
TRG CEO Kevin Buckler

As we parted ways, Frederic and Derek had an open invitation to guests for a driving experience at the Grand Prix Sonoma track and learn about what goes into engineering a BRM watch and engineering of a race car.  If you are interested, please email  usa@brm-manufacture.com

Visit PWC website and TRG website for more details on the championship and team drivers.

Photo Credit: Scott Sitkiewitz (no telephoto lenses were harmed)