Baselworld 2017 Bell & Ross Report: Return to Design Elements

Bell & Ross

Bell & Ross presented the most cohesive collection this year compared to prior year.  The brand strategy and collection was easy to understand and was actually refreshing.  While B&R continues its collaboration with Renault team in Formula 1, the rest of the collection was more simplified in the Heritage and BR03 line.

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The Heritage line cleaned up previous designs, for example, removing the off-center center seconds and adding the airplane motif counter-balance in central seconds hand.  I also liked the new stainless steel bracelet design with the micro-adjustment.  The pricing also has been trimmed with three-hand watches priced from $1,900 to chronographs on stainless steel bracelet at $4,600.

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In the BR03 series, the Horograph is really attractive piece with the Bauhaus design markers and black hands.  It received the most compliments from the Watchuseek team.  The Horolum, a sandwich dial, also has high coolness factor (and is limited to 500 pieces).  We had to turn off the lights and take a lume shot and then the brand manager had to count all the watches.  Hey, we had to have some fun!  Horograph is priced at $2,990 and Horolum at $3,400.

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Finally, B&R took the BR02 divers dial and put it into BR03 series with the BR03-92 Diver.  The result from Watchseek team was mixed – half of us liked it since it was so bold, and half of us thought it looked like Rolex or Seiko in a square case.  This will be debated on the forum for sure.  The Diver retail is set at $3,700.

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Look out for some really interesting limited editions coming out this fall.  We had a sneak preview, but due to embargo cannot discuss or show them.  As soon as the embargo is lifted, we will bring you the pictures we had taken and our opinion.

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