Baselworld 2017 Bell & Ross Report: Return to Design Elements

Bell & Ross

Bell & Ross presented the most cohesive collection this year compared to prior year.  The brand strategy and collection was easy to understand and was actually refreshing.  While B&R continues its collaboration with Renault team in Formula 1, the rest of the collection was more simplified in the Heritage and BR03 line.






The Heritage line cleaned up previous designs, for example, removing the off-center center seconds and adding the airplane motif counter-balance in central seconds hand.  I also liked the new stainless steel bracelet design with the micro-adjustment.  The pricing also has been trimmed with three-hand watches priced from $1,900 to chronographs on stainless steel bracelet at $4,600.




In the BR03 series, the Horograph is really attractive piece with the Bauhaus design markers and black hands.  It received the most compliments from the Watchuseek team.  The Horolum, a sandwich dial, also has high coolness factor (and is limited to 500 pieces).  We had to turn off the lights and take a lume shot and then the brand manager had to count all the watches.  Hey, we had to have some fun!  Horograph is priced at $2,990 and Horolum at $3,400.




Finally, B&R took the BR02 divers dial and put it into BR03 series with the BR03-92 Diver.  The result from Watchseek team was mixed – half of us liked it since it was so bold, and half of us thought it looked like Rolex or Seiko in a square case.  This will be debated on the forum for sure.  The Diver retail is set at $3,700.


Look out for some really interesting limited editions coming out this fall.  We had a sneak preview, but due to embargo cannot discuss or show them.  As soon as the embargo is lifted, we will bring you the pictures we had taken and our opinion.