Baume & Mercier and Richard Gere together for the campaign #Homelesszero

ROME, ITALY - JUNE 08:  U.S. ambassador to Italy John R. Phillips, Alejandra Silva, actor  Richard Gere, CEO of Baume & Mercier Alain Zimmermann and Tiziana Rocca attend the dinner hosted by Baume & Mercier to celebrate Richard Gere 'Time Out Of mind' on June 8, 2016 in Rome, Italy.  (Photo by Venturelli/Getty Images for Baume & Mercier)

This year will see Baume & Mercier as the Main Sponsor of the 62nd TaorminaFilmFest edition, to be held from June 11th to 18th in the ancient theater of Taormina in Italy. Actor Richard Gere will be the Honorary President of the Festival, which focuses on social and charity aspects.

Baume & Mercier is at the forefront in supporting #HomelessZero, a project dedicated to the homeless, for whom the actor has been a passionate spokesperson for years. On June 8th at the American Embassy in Rome, Alain Zimmermann, CEO of Baume & Mercier, presented Richard Gere, at the preview screening of the movie “Time Out Of Mind”, the limited edition watch “Clifton Taormina Award” which will be auctioned on June 11th during the opening night of the 62nd edition of the TaorminaFilmFest. The proceeds will go to Federazione Fio.Psd (the Italian Federation of Organisations for Homeless People).

ROME, ITALY - JUNE 08:  Actor  Richard Gere and CEO of Baume & Mercier Alain Zimmermann attend the dinner hosted by Baume & Mercier to celebrate Richard Gere 'Time Out Of mind' on June 8, 2016 in Rome, Italy.  (Photo by Venturelli/Getty Images for Baume & Mercier)

 “…Success is a transient goal, meaningful only if shared with others.”Richard Gere is one of the best examples of this motto, as he manages to combine with flair Hollywood glamour with his deep commitment to values of solidarity and charity. We are very happy to contribute to the organization of the #HomelessZero evening, where over 300 homeless people from Messina, Ragusa, Agrigento, Piana degli Albanesi, Palermo, Catania, Syracuse, Monreale, Mazzara del Vallo, Caltagirone, Acireale and Caltanisetta will be hosted at the theater Teatro Antico in the city of Taormina.” Alain Zimmerman, CEO, Baume & Mercier

 

“I have always had a special connection and relationship with my Italian brothers and sisters, and I am enormously pleased that they have so generously supported the initiative #HomelessZero, As you can imagine, this project is close to my heart. I would like to thank all those who made the realization of this initiative possible: Alain Zimmermann, John Phillips and Tiziana Rocca” Richard Gere

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