While you’re jet skiing in Miami, or doing the preppy thing in Martha’s Vineyard, you will surely have Christmas shopping on your mind. That’s why Baume & Mercier have been hard at work. Yes, it seems Christmas starts in July in Switzerland. The Swiss watchmaker has just released a Christmas oriented message urging customers to get their orders in bright and early for the festive season.
They write: Undying memories of precious, shared moments, Baume & Mercier watches have always celebrated the unforgettable moments in life. Warm, intimate moments devoted to the family, the end of year festivities are looked forward to with both joy and impatience. The celebration of Christmas is also a celebration of gifts. So when the time comes to choose, why not give into a double watchmaking temptation?
More than just a gift, a Baume & Mercier watch marks the time
Sometimes, we give them to ourselves. (Ed: Make that most of the time) And often to those we love. A watch is not a banal Christmas gift and never will be. Just as we dog-ear the pages of books we have loved to remember an inspiring extract, a Baume & Mercier watch marks time with an indelible imprint. Receiving one from a loved one is an endless source of memories and emotions. To gift one to a loved one magnifies this joy into a thousand recollections. Firstly there is the choice of model according to the beloved’s character and taste. And then the moment of purchasing it in the boutique – alone or together – followed in due course by those few unforgettable seconds when the present is given, the gift box is opened and the gaze sparkles with joy. Finally the watches are slipped onto each other’s wrists, like a pair of wedding rings. And the magic weaves its spell. Forever.
The ‘double watchmaking temptation’ referred to in the message from the watchmaker is a 40mm quartz powered Classima with a moonphase at 12 o’clock and a date window at 6 o’clock for him, and a 34mm quartz driven Promesse watch on a glossy red alligator strap for her.
The Classima is described as a watch for everyday wear in both city and country-side, during the week under a shirtsleeve or more casually at the weekend
The reason for the advance advertising is that if you get your order in now, Baume & Mercier will engrave your own personal message on the case back.
If you feel your gaze will sparkle with joy over B&M’s Classima and Promesse Christmas offering you better start composing your case back message in between brushing the sand off your feet.