Sony has just unveiled the second generation of its e-paper FES Watch at CES 2017, following the launch of two variations of the original; the first in 2014, and another last year under its Fashion Entertainments (FES) label.
The newest model, which was on show at CES 2017 in Las Vegas last week, brings color to the clock face and wrist band that was missing from the previous version.
The latest Sony FES Watch doesn’t have any of the “smarts” of other watches such as the Apple Watch or Samsung Gear S3, instead it is aiming at a market that prefers design over function.
Owing to its e-paper display that covers the entire FES Watch, it can instantly change patterns across the entire piece, and is super thin. It’s waterproof too, and has a battery life of two years. And while the first and second generation FES Watches were limited to black and white, the new model is capable of a variety of colors.
It is not yet clear whether the new e-paper watch will enter production. Even the first-generation watch was made available only in limited numbers via a few select stores around the world, including the MoMA Design Store in New York and Tokyo, and the Isetan Shinjuku in Tokyo after successfully gaining funding from a crowdfunding process. Only in July of last year did Sony decide to make the watch available on Amazon in the US, where it retails at $300.
The second-generation edition of the FES Watch has been available in the Japanese market since October 2016, before Sony brought it to CES 2017 in Las Vegas. For FES, the e-paper concept goes beyond just the watch, with the company applying similar ideas to clutch bags and eye-wear.