G-SHOCK Racks Up Its 100 Millionth Sale

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Casio has announced that the total worldwide sales of the ever popular and ever evolving  G-SHOCK watch has surpassed the 100 million unit mark in August, with the shipment of the MRG-G1000B-1A4 model.

To put this into perspective, if Patek Philippe calculated the sale of every one of their watches since 1983, it would amount to a mere 2.5 million. And if G-SHOCK was a rock act, they would have sold the same number of units as the likes of Rod Stewart or Justin Bieber. But they still have some way to go to rival The Beatles at 600 million units sold.

The model is part of the luxury MR-G series and features crimson accents that evoke the image of red lacquered armor of elite samurai – conveying the strength of G-SHOCK in its design. To commemorate this milestone, a special ceremony was held at the Yamagata Casio factory in Japan on August 31, where the model was fitted with a special back case engraved with the number “100,000,000.”

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G-SHOCK Creator Ibe Kukuo

On the heels of G-SHOCK’s 35th anniversary, this shipment marks a key time for the brand, first developed in 1981, born of engineer Ibe Kukuo’s passion to create a rugged watch that would not break even if dropped. After over 200 prototypes, a hollow watch case structure was finally devised that supported the core module at certain points. This became the DW-5000C, the first G-SHOCK watch model, which launched in 1983.

With the release of this watch, G-SHOCK overturned the notion that wristwatches are inherently fragile and susceptible to shocks, and established a new product category called the “tough watch.” G-SHOCK’s name was inspired by the concept of a watch that can withstand a strong shock caused by gravity, and it has continued to evolve with improved functions and performance.

Recent innovations include the 2012 introduction of the GB-6900, featuring Bluetooth® 4.0 compatibility that linked to the wearer’s smartphone.

In 2014, the GPW-1000 offered a hybrid time acquisition system, allowing it to receive time-calibration signals from both GPS satellites and six radio transmitters worldwide.

And in May 2017, Casio released the GPW-2000, which features the Connected Engine 3-Way module, receiving both radio wave and GPS satellite time calibration signals, while also connecting to timeservers by pairing with a smartphone.

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