From July this year independent Swedish watchmakers Gustafsson & Sjogren (GoS) are introducing a beautiful new range of watch straps that are made from locally produced Elk-leather (Älg in Swedish, Moose in Canada/USA). The leather is sourced from a third-generation family business which produce high-quality leathers for high-end leather products. GoS found their elk leather to be superior to others, with a rich quality that makes it stand out. The GoS straps will be available in two qualities, Premium and Sarek, both hand-made and equally soft and comfortable to wear.
Straps in Premium leather have a smooth and finely grained surface while Sarek leather has a unique character with a shrunken grain and lustrous surface. Elk leather is known to be extremely durable and becomes even better looking after hard use.
The Sarek National Park in northern Sweden is an area that abounds with wildlife and an extraordinary geography including glaciers and high peaks. The area is famous for its unusually large elk of which the largest can weigh close to 800kg. Small wonder it is known as “the king of the forest”.
Elk leather is rarely exported and is mainly used in local products both for practical and decorative use. Scandinavian elk is neither endangered nor a threatened species and the hunting is controlled by the government to keep the elk population at sustainable levels.
Gos Moose Elk Leather Straps
GoS Elk strap – Black Premium
This strap was developed to replace the Nubuck straps that have been fitted on nearly all GoS watches for the last three years. The Premium black elk strap will be the main option for the all-steel GoS watches.
GoS Elk strap – Brown Premium
This strap was developed to match the GoS bicolor watches, as the chocolate brown shade works equally well with stainless Damascus steel or with18K pink gold. The Premium Brown strap will be the main option for the bicolor watch and fits an 18K pink gold buckle.
GoS Elk strap – Black Sarek
The Sarek Black strap has all the qualities of the Premium straps and was developed to offer customers a more exotic and exclusive strap. The additional leather treatment shrinks the grain to make the patterns more visible while also making the surface more lustrous. The Sarek Black strap is a good alternative to a dress watch such as the Bifrost model.
Custom made elk straps
Straps can be made to order in different colors and you are welcome to contact GoS to discuss your requirements.
GoS elk straps specifications
- 22mm width
- Rounded padding
- Lining in thin black leather
- Stainless steel GoS buckle or 18K pink gold buckle when delivered for bicolor watches
- Hand-made with folded seams