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Audemars Piguet had one of the strongest showings at SIHH for both the ladies and men's collection. For the ladies collection, AP unveiled a new hand-wound Millenary 5201 movement. It is a slim, elegant, and aesthetically balanced watch where the old world craftsmanship meets new world design. The balance wheel is revealed on the dial-side.
This SIHH might be a little conservative and careful, because of the economic context - especially with the BNS announcements last weeks, but Cartier was one of the very offensive brands of the SIHH, with no less than 109 new references, new Métiers d'Art pieces, a complete new collection, and a remarkable Grande Complication.
Greubel Forsey is one of the partner brands of Richemont and has its stand inside the SIHH - like Audemars Piguet or Richard Mille, for instance. However, the mad men of the manufacture don't evolve as fast as the other brands.
If you were looking for the wow factor during the SIHH, it happened during Vacheron Constantin presentation. The manufacture came with no less than a brand new collection, already strong of seven models, based upon four new in-house calibers.
There really is horological life beyond SIHH and to prove it, Christopher Ward has announced a new version of their C60 Trident Dive/Sport family with a radical re-engineering and design advancement across the new generation of the brand’s most popular range.
A few years ago, when a Ralph Lauren booth popped up in the middle of Palexpo, where SIHH is located, some laughed. Most people were wondering what a fashion/clothes/fragrance brand could be doing jostling for position with the likes of A. Lange & Söhne and Jaeger-LeCoultre.
The glamour and allure of SIHH attracts celebrities and brand ambassadors as much as it does watch connoisseurs and collectors. The brand ambassadors of CVSTOS, Gerard Depardieu, Dani Pedrosa, and Philippe Coupérie Eiffel duly and dutifully descended upon the C-Lounge, the showroom designated for the watchmakers of CVSTOS.
The sky is the limit, and Jaeger-LeCoultre just hit it. The Sentier-based manufacture unveiled during this SIHH three main novelties all devoted to astronomical complications.
The Watchuseek team visited with Speake-Marin and observed a gradual evolution of a small brand into a mid-level brand. Pierce Brosnan, after spending some time with Peter on a movie set (where Pierce is a watchmaker by day and assassin by night), is now an ambassador for the brand. Speake-Marin's strategy to make unique watches at various price levels is the key for organic growth.
What happens in the SIHH is strictly related to Richemont and all its brands, plus affiliated brands (Audemars Piguet, Richard Mille, Parmigiani, Greubel Forsey). However, once the Palexpo doors opens, the world of independent watchmakers is yours.