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Well regarded Seattle based outfitter, Filson, established in 1897, introduces its first watch collection. Known for their rugged durable products, Filson has teamed up with Shinola and crafted a wide range of watches to enhance the outdoor enthusiasts’ lifestyle.
Zenith, along with Hublot, was one of the major brands to be seen outside Palexpo, where SIHH is located. We already know that the manufacture will hold off most of its announcements until Baselworld, where it will celebrate its 150th anniversary. It will also be the first fair with Aldo Magada (formerly of Breitling) in command.
Hublot’s Classic Fusion Aeromoon is a skeleton watch featuring contemporary architecture and a full calendar displaying the moon phases, as well as date and day and month indications. The module was two years in development. The moon phases serve as a reminder that, long before time was measured in hours, minutes and seconds, the moon was used to track the passage of time.
Inspired by analog aviation instrument panels, Nixon introduces the Instrument LTD collection of watches. The first of three releases in the Instrument Panel LTD series, the Horizon 48-20 is a reimagined take on a favorite Nixon model, and is now available at select retailers in a limited number of 482 units globally.
There’s one big moment every year, at the first hour of the first day of the SIHH: the grand opening of the Roger Dubuis booth. Why an opening of a booth? Because it is, in the case of Roger Dubuis, at the image of the brand: crazy and eccentric.
Audemars Piguet had one of the strongest showings at SIHH for both the ladies and men's collection. For the ladies collection, AP unveiled a new hand-wound Millenary 5201 movement. It is a slim, elegant, and aesthetically balanced watch where the old world craftsmanship meets new world design. The balance wheel is revealed on the dial-side.
If you were looking for the wow factor during the SIHH, it happened during Vacheron Constantin presentation. The manufacture came with no less than a brand new collection, already strong of seven models, based upon four new in-house calibers.
This SIHH might be a little conservative and careful, because of the economic context - especially with the BNS announcements last weeks, but Cartier was one of the very offensive brands of the SIHH, with no less than 109 new references, new Métiers d'Art pieces, a complete new collection, and a remarkable Grande Complication.
Greubel Forsey is one of the partner brands of Richemont and has its stand inside the SIHH - like Audemars Piguet or Richard Mille, for instance. However, the mad men of the manufacture don't evolve as fast as the other brands. One new model a year, maximum. The company remains quite small, with 100 people manufacturing 100 pieces a year.
There really is horological life beyond SIHH and to prove it, Christopher Ward has announced a new version of their C60 Trident Dive/Sport family with a radical re-engineering and design advancement across the new generation of the brand’s most popular range.