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Mido is perhaps one of the less celebrated brands in the mighty Swatch Group arsenal but it certainly has a sound pedigree. Founded in 1918 by George Schaeren, the Mido brand started out as a range of art deco inspired watches that featured innovative designs and unique shapes.
The watch world has got all excited about a new niche market known as women. As we all know, women have been around just a day or two less than men, but it’s only now that time, or more precisely, the time industry itself, has cottoned onto this fact. With this in mind, Rado has created a watch controlled by touch.
This year sees the 100th anniversary of the Swiss Air Force and the 50th anniversary of the “Patrouille Suisse” aerobatics team. Breitling is celebrating the latter anniversary with a limited-edition version of its Breitling Chronomat 44 GMT watch.
Christopher Ward’s watchmaker Johannes Jahnke has modified an ETA 2836-2 to produce this clean, elegant new piece for the Harrison Collection called the C9 Harrison Big Day-Date Automatic.
X-Men and Wolverine star Australian actor Hugh Jackman has been appointed as Montblanc's new Global Brand Ambassador. The announcement was made after unveiling its new 2014 watch collection at Salon International de la Haute Horlogerie (SIHH) in Geneva.
More horological horses on offer to celebrate Chinese New Year, this time from Swiss brand Vulcain. Vulcain have picked on Pegasus, one of the best-known mythological creatures in Greek mythology.
Bremont Watch Company announces a partnership with Boeing to develop a new range of mechanical watches that fully explores the aerospace company’s extraordinary expertise in advanced material technology, together with Bremont’s enviable track record in chronometer manufacture. The partnership will also be used to help commemorate Boeing’s 100th anniversary.
1969 was the year astronauts took the first steps on the lunar surface, wearing, as history records, OMEGA Speedmaster Professional chronographs. That same year, OMEGA introduced the new-look Speedmaster Mark II, a timepiece with a streamlined case that was powered by the same space-tested, hand-wound calibre 1861 found inside the Moonwatch” .
In another sign that JeanRichard’s star is on the rise, they have just been appointed as Global Partner as well as ‘Official Watch’ of Arsenal Football Club, currently topping the English Premier League table.
The 24th edition of the World Presentation of Haute Horlogerie (WPHH) was hosted again at Watchland in Genthod (Geneva) from January 19th to 24th 2014, sparking keen interest from watch connoisseurs worldwide.