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Parmigiani Fleurier recently launched three special edition watches to celebrate ten years of its partnership with legendary Italian car marque Bugatti. It all began in 2001 when Bugatti was on the lookout for a partnership with a watchmaking brand. Not just any watchmaking brand, it had to be one that met the exacting demands of the Italian thoroughbred car manufacturer.
The Victorinox Swiss Army Inox collection pays tribute to the 130th anniversary of Victorinox and is designed as a tangible link between watchmaking and the company’s world famous Swiss Army knife. (“Inox” being the French word for stainless steel, the material used both for knife blades and for the watch’s stamped, machined case.)
British watchmaker Kennett has a design philosophy to create stylish designs at affordable prices without compromising on quality. The brand came to life in 2010 when a year earlier founder 28 year old Tom Kennett was searching for a suitable watch for his father’s 60th birthday. In the end he created his own, The Savro, which takes its inspiration from London’s famed centre of bespoke tailoring, Savile Row, and the brand has grown from there.
TAG Heuer is about to launch a new advertising campaign using the slogan ‘Don’t crack under pressure’. TAG Heuer describe it as far more than a claim, more a powerful mindset. The slogan is a tribute which harks back to an early 90’s campaign which for many remains the most archetypal expression of TAG Heuer’s unbreakable determination.
The new Engineer Master II Slide Chronograph from BALL Watch breaks from the past, shaking up the standard architecture of the chronograph by rejecting the two push-button model and combining the start, stop and zero reset mechanisms in one integrated control at 9 o'clock on the case. The American/Swiss brand first reinterpreted the classic chronograph with the introduction of a single-button timepiece, the Trainmaster Doctor's Chronograph.
In a two year sponsorship deal, Citizen Watch UK has become the new official timekeeper for Premiership Rugby, the world’s most competitive domestic rugby union competition. Citizen will use the partnership to raise awareness of the brand’s new global statement ‘Better Starts Now’ within the rugby community nationwide, aiming to raise brand awareness amongst consumers aged between 35-55 years.
Don’t get the Watch Snob started on surfer brand Nixon, he’s not a fan, so he is likely to be suitably sniffy and dismissive of two new collections, one for men and one for women, just released by the brand; known as Brass Tacks and Social Army. These two collections were on show at Baselworld but now they are readily available on the Nixon website
JEANRICHARD has lined up models from two collections to greet the coming of Autumn. The first is from the 1681 collection which sees another model join the ranks with a cushion shaped chestnut coloured coating in PVD reflecting autumnal shades.
August 8th 2014 (8.8.2014) was certainly a lucky day for one passionate Chinese watch collector born in the year of the dragon and subsequently addicted to dragon collectibles. After 8 months of patiently waiting, a very special BLUE DRAGON IMPERIAL has been handed over to the lucky owner. It’s a personal bespoke (time) piece of art, made from the finest materials, and full of personal meaning for the owner.
German brand Chronoswiss last year celebrated its 30th anniversary. This year, following an extensive nine-month renovation, the brand has just reopened in Lucerne. To mark the occasion a special Sirius model has been launched; a strictly limited edition featuring the Sirius Lion Edition which pays homage to the city of Lucerne.