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Casio America has announced a new partnership with Joseph Teti, an outdoor survival expert and co-star of Discovery Channel’s hit show, Dual Survival, in support of the company’s PRO TREK series of Triple Sensor timepieces.
This year, Jaquet Droz adds a new chapter to the Grande Seconde story. The movement inside this legendary model takes a leap forward with the incorporation of a silicon balance spring and a pallet lever with inverted horns.
Recently AEROWATCH, a Swiss brand with 100 + years history, participated as sponsor in a prestigious Poland based beauty contest and presented its new brand Ambassador in Polonia. The Miss Polonia Krakow competition is one of the oldest such events in the world. It dates back twenty years earlier than the most modern competitions: Miss World and Miss Universe.
A superb limited-edition Patek Philippe 5960P-016 Annual Calendar Chronograph will go under the hammer at The Salon Privé Sale on Thursday 4th September at 6PM, with all proceeds going to the Rainbow Trust Children’s Charity – (registered charity no.1070532.)
Salon Privé London is a boutique automotive event featuring the British Supercar Show and Chubb Insurance Concours d’Elégance.
Parmigiani Fleurier recently launched three special edition watches to celebrate ten years of its partnership with legendary Italian car marque Bugatti. It all began in 2001 when Bugatti was on the lookout for a partnership with a watchmaking brand. Not just any watchmaking brand, it had to be one that met the exacting demands of the Italian thoroughbred car manufacturer.
The Victorinox Swiss Army Inox collection pays tribute to the 130th anniversary of Victorinox and is designed as a tangible link between watchmaking and the company’s world famous Swiss Army knife. (“Inox” being the French word for stainless steel, the material used both for knife blades and for the watch’s stamped, machined case.)
British watchmaker Kennett has a design philosophy to create stylish designs at affordable prices without compromising on quality. The brand came to life in 2010 when a year earlier founder 28 year old Tom Kennett was searching for a suitable watch for his father’s 60th birthday. In the end he created his own, The Savro, which takes its inspiration from London’s famed centre of bespoke tailoring, Savile Row, and the brand has grown from there.
TAG Heuer is about to launch a new advertising campaign using the slogan ‘Don’t crack under pressure’. TAG Heuer describe it as far more than a claim, more a powerful mindset. The slogan is a tribute which harks back to an early 90’s campaign which for many remains the most archetypal expression of TAG Heuer’s unbreakable determination.
The new Engineer Master II Slide Chronograph from BALL Watch breaks from the past, shaking up the standard architecture of the chronograph by rejecting the two push-button model and combining the start, stop and zero reset mechanisms in one integrated control at 9 o'clock on the case. The American/Swiss brand first reinterpreted the classic chronograph with the introduction of a single-button timepiece, the Trainmaster Doctor's Chronograph.
In a two year sponsorship deal, Citizen Watch UK has become the new official timekeeper for Premiership Rugby, the world’s most competitive domestic rugby union competition. Citizen will use the partnership to raise awareness of the brand’s new global statement ‘Better Starts Now’ within the rugby community nationwide, aiming to raise brand awareness amongst consumers aged between 35-55 years.