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Romain Jerome Liberty-DNA Black

Romain Jerome Liberty-DNA Black

Mon 07/07/2014

On July 4th, American Independence Day, Romain Jerome introduced a new model celebrating the 127th anniversary of the dedication of Miss Liberty. The new creation, called the RJ Liberty-DNA Black fittingly features a black PVD-coated bronze bezel, echoing the true nature of The Statue of Liberty.

iWatch wars: Now it’s personnel

iWatch wars: Now it’s personnel

Mon 07/07/2014

As Apple prepares to launch the iWatch as the next must have luxury accessory, they are starting to poach top people, not just from the world of high-tech, but also from the traditional high-end Swiss watch industry. If Patrick Pruniaux, TAG Heuer’s Vice President of Sales and Retail, thought he could quietly slip into his new role at Apple, he was wrong.

Zenith introduces three new stars

Zenith introduces three new stars

Sat 05/07/2014

Zenith’s founder Georges Favre-Jacot was known for taking good care of his employees. For his single female employees, he arranged dedicated housing built in districts of Le Locle, the small town in the Jura mountains of Switzerland where he established his production premises. Over the years, the entrepreneur consistently expressed through watchmaking his love for women. The new Star 33mm range for 2014 continues this tradition. 

Looks promising: Baume & Mercier Promesse

Looks promising: Baume & Mercier Promesse

Fri 04/07/2014

Baume & Mercier, one of the oldest of the Swiss watch manufactures still in operation, has consistently celebrated women and their unique individuality through its timepiece creations. For the new Promesse range it went back in time to the ‘70s. 

Ladies first: Vulcain First Lady Automatic

Ladies first: Vulcain First Lady Automatic

Wed 02/07/2014

Vulcain, well-known for its iconic models such as the Cricket Presidents’ and Nautical watches, Vulcain has released new models designed more with women in mind. The new range is called the First Lady Automatic.

Aldo Magada begins his new career at Zenith

Aldo Magada begins his new career at Zenith

Wed 02/07/2014

Suitably suited and booted, and with what must surely be a gleaming new brand loyal Zenith watch proudly displayed on his wrist, Aldo Magada has taken up his post as CEO of Zenith with effect from July 1st. 

Gaël Fils appointed De Bethune brand ambassador

Gaël Fils appointed De Bethune brand ambassador

Tue 01/07/2014

Luxury watchmaker De Bethune has announced a three-year partnership with 27 year old French tennis player and world number 21 Gaël Monfils. The French tennis player, known for his spectacular slides and multiple nicknames, including Sliderman, La Monf’ and Pantera, is taking on the role of ambassador for the Haute Horlogerie brand.

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