IWC SCHAFFHAUSEN Opens Its First (and the 70th world wide) Boutique in The Netherlands


Left of Mr. Pennartz is Mr. Christian Knoop, IWC designer.

Amsterdam, 25 April 2014, IWC Schaffhausen has chosen the city of Amsterdam for its first boutique in The Netherlands, pinpointing 49 PC Hooftstraat (a renowned and luxurious shopping street) as the preferred location. The boutique’s interior conveys a strong sense of the brand’s heritage and innovation, underscoring the Swiss watchmaker’s passion for traditional craftsmanship and precision engineering.

“Selecting the PC Hooftstraat in Amsterdam as a location forour first IWC boutique in the Netherlands was a logical decision. There are a large number of leading luxury brands already established on this luxury shopping street. In addition, the nearby museums (Stedelijk, Van Gogh, Rijks Museum) attract many tourists, who also make use of this culturally appealing area for shopping. With IWC’s strong position in the Dutch market, we are proud to open our first boutique at this prestigious address, explains Robert Pennartz, Regional Director IWC Benelux & Scandinavia.

IWC’s in-house architects created the exclusive and contemporary design of this boutique. The modern interior, featuring dark wood, leather and chrome, comes across as both masculine and welcoming, combining technical finishes with a warm and club-like atmosphere. Located on the first floor, the comfortable VIP lounge features a library and a fireplace offering the perfect setting for contemplation of IWC’s superb timepieces.

In the IWC boutique, guests are invited to experience the fascinating worlds of the IWC watch families come to life. Each collection has its own universe and is part of the manufacturer’s long tradition of fine watchmaking. In addition to the newly launched Aquatimer collection, watch aficionados can discover iconic Portuguese and Pilot’s Watches, as well as the Ingenieur and Portofino collections. The absolute highlight for IWC watch aficionados will be a selection of Boutique Exclusive Editions, sold exclusively through IWC’s retail network and not previously available in theNetherlands.

To mark the inauguration of its first boutique in Amsterdam, IWC Schaffhausen has released a special edition watch the Portuguese Yacht Club “Amsterdam 2014” (Ref. IW390209). This limited edition consists of five timepieces sold exclusively at the IWC boutique in Amsterdam. The robust, sporty watch featuring a flyback chronograph has a 45.4. millimetre case in red gold and a black rubber strap. In addition, it boasts all the precision of nautical instruments and exudes perfection down to the tiniest detail. The case back bears the well known three white crosses found on the coat of arms of the city of Amsterdam.

You will find the IWC Boutique at P.C. Hooftstraat 49, 1071 BN Amsterdam:

Lastly a couple of more pictures taken at the event:

Coincidentally both the new IWC boutique manager and I were wearing the same watch.

Yours truly together with Humberto Tan (Dutch TV host and friend of the brand) showing off (IWC Portugieser 7-days, IWC Portofino)

With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing timepieces of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of haute horlogerie at their finest, combining supreme precision with exclusive design. As an ecologically and socially responsible company, IWC is committed to sustainable production, supports institutions around the globe in their work with children and young people, and maintains partnerships with organizations dedicated to climate and environmental protection. More information at IWC Schaffhausen | Fine Timepieces From Switzerland | Home.