The Seventies have been described, often unfairly, as the decade good taste forgot, but for their first Kickstarter watch offering, Corva Watches has taken the essence of what was cool and worthwhile about ’70s watch design and created the new 40mm Saxodate.
From its clothes to its cars, its films to its food, its heartthrobs to its haircuts, its football to its fragrances, and its artists to its pop music, the ’70s has had a significant impact on a new generation and has now arguably replaced the 60s as the mother of all cultural revivals.
Contemporary take on 70s watch design
As far as watches go, with Gerald Genta at the peak of his powers in the 70s, it was the era in which some of the most iconic watch designs were established, and some of them had a strong influence on the Saxodate, including classics such as the Patek Philippe Nautilus, Piaget Polo S, Girard Perregaux Laureato, and the Audemars Piguet Royal Oak.
A monocoque design, whereby the bracelet is integrated into the casing, the Saxodate features a single domed sapphire glass. The case is made of solid 316L stainless steel throughout so there is no reason the wearer can’t still enjoy the watch at a time in the future as seemingly distant as the 70s are to us today. As an assurance of the quality inherent in the watch, it comes with a generous 5-year warranty.
Value for money pricing
When you consider this elegant 42mm 3-hander with date window is on offer for just $399 during its Kickstarter fund raising phase, there are quality design details that would usually cost considerably more. These include hand applied and custom-made indices and logo, circular and satin brushed mix with polished finishing, and a see-through case back.
Water resistant to 100 meters, the movement of choice is a 24 jewel Seiko NE15 with an impressive 50-hour power reserve with accuracy as good in comparison to its Swiss competitors.
The Saxodate will come in three colors; black, white and a limited edition midnight blue with a special paint brushing technique of graduated color, starting out dark at the outer circle and becoming lighter at the center of the dial. Only 150 pieces of this color will be made available. Each watch is presented in a handcrafted solid wood box complete with papers and authenticity cards.
Savings passed directly to the customer
Corva Watches’ route to market has by now become a familiar one, and they’re certainly not about to make life any easier for traditional Swiss watchmaking. With high-street brands offering watches for more than $1000 for a similar spec watch, Corva has cut out all the middle man markups and reflected the savings in the price.
Full retail price for the watch once launched will be US$670, but you can pledge for the watch at just $399 here.