To you the new Nike Tom Sachs x Nike Mars Yard 2.0 may well look like just another Nike sneaker, even an unremarkable Nike sneaker, but it has caused many Nike enthusiasts to camp out overnight in all weathers to snap it up the moment it is released. Retailing in the UK at £170, the Tom Sachs x Nike Mars Yard 2.0 is one of the hottest shoes of the summer.
It all began in May 2012, when Nike and artist Tom Sachs partnered to release the NikeCraft Mars Yard, a shoe inspired by Sachs’ interactions with NASA’s highly specialized scientists, and designed as high-performance equipment for the building of his SPACE PROGRAM 2.0: Mars exhibition (mounted at the Park Avenue Armory in New York City).
Guided by Nike designers, Sachs took the next five years to test the shoe, during which he learned things one could only learn through thorough daily use. The result was a new, improved NikeCraft Mars Yard 2.0, and its build is indicative of the design ethos shared by Sachs and Nike: Working to advance human potential, we believe there is no finish line.
Over those five years of wear, Sachs discovered the limitations of the initial NikeCraft Mars Yard build and worked with Nike designers to improve upon its durability. On the upper, the Mars Yard 2.0 replaces the original Vectran with a polyester warp-knit tricot mesh.
The shoe is built on the sole of the Nike Special Forces Boot, with a tread meant to provide traction on the simulated Martian terrain in Pasadena, California.
After a limited release in the United States, they are now being rolled out internationally though supplies are still extremely limited. Collectors will hope to sell them online and already some pairs are being touted for £700 on eBay. The impending release of the sneaker has seen a determined queue of hopefuls camping for nights on a cold, wet Newcastle street. It’s not known if the little old lady, bottom left in the purple coat, is about to queue up for a pair.
Are there any watches out there that can complement these sell out sneakers? We think so.
Announced by G-Shock Japan for release in September, the Master in Desert Camouflage collection includes the Mudman GW-9300DC-1JF, Rangeman GW-9400DCJ-1JF, and Mudmaster GWG-1000DC-1A5JF. The Master in Desert Camouflage models have black bezels with a light brown desert camouflage band pattern. The watches have a tough military appearance with light brown bezel lettering and orange accents on the faces. Price: From $273
44mm Navy SEAL watch with signature Luminox night vision markers that stay bright for up to 25 years. Price: $395
Founder Artiste Racine established the ‘Racine Watch Co.’ in La Chaux de Fonds, Switzerland in 1914. To arrive at the name he simply reversed the spelling of his own surname to become the timeless brand ‘Enicar’. The name has since been recognized as a symbol of quality. This 35mm watch has been restored and verified authentic by a watchmaker, the burgundy color complements the Nike swoosh. Price $799, but you can make an offer.
This 42mm watch from respected German brand Laco runs on an automatic movement with a 52-hour power reserve. Price $850.