New Emperors: DeWitt hails a new ruling class in international ad campaign
In what is undoubtedly an exercise in elitist one-up-manship, the owner of DeWitt timepieces, Jerome Napoleon DeWitt speaks of his aristocratic heritage. Mr. de Witt, the creator of DeWitt watches is the descendant of emperors and kings in Europe, including such illustrious ancestors as the Emperor Napoleon, King Jerome of Westphalia, and King Leopold II of Belgium.
In a new international advertising campaign, DeWitt is draws on these rich origins to allude the new emperors of today and tomorrow; men and women all over the world who have achieved and enjoy all the trappings of success.
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