Photo report of my visit to the SIHH - Part 1: IWC
The completely remodelled 2013 Ingenieur watch collection from IWC Schaffhausen focuses entirely on its new partnership with the MERCEDES AMG PETRONAS Formula OneTM Team.
For the next three years, the watch manufacturer will be the Official Engineering Partner of the Mercedes-Benz works team. For the new collection, IWC’s design engineers took their inspiration from Formula OneTM. Materials typically used in motorsport, such as carbon fibre, ceramic and titanium, are the hallmarks of a new design line in the Ingenieur watch family. The technologically demanding workmanship confirms the reputation of IWC Schaffhausen as a company that has been manufacturing top-quality timepieces for more than 140 years.
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