Objest, the London-based product design studio founded by former Conran, Tangerine and Ideo product designer Jared Mankelow, has launched Objest’s first collection of automatic watches which can be customized from a large selection of specifications to create a one-of-a-kind model.
Like its previous quartz collection, the Hach+ Automatic was designed in London and is made in Switzerland. The Hach+ automatic is made to order and customers can tailor nearly every visible feature on the timepiece including the dial, the hour, minute and seconds hands, the rotor, hardware (case, crown and buckle), date window and straps.
This level of customization means there are over 1 million possible designs that can be created, reflecting the individual taste of each male and female customer.
From design to delivery, each Hach+ automatic takes three weeks to be made and retails from only £450.
“Offering a contemporary, Swiss-made design that is customizable seemed like the logical next step as consumers want to be more involved in the design of premium products and experiences.” Jared Mankelow, Objest founder
The Hach+ Automatic keeps the elegant, soft silhouette of the brand’s previous collection, but features a reliable ETA 2824-2 automatic movement. The rounded edges and rolling surfaces make the 42mm case appear smaller, ensuring the design will appeal to both men and women.
Double-domed sapphire glass emphasizes the three-dimensional, criss-cross patterned dial which is made from one piece of metal. Each dial design has a two-tone coloration, adding texture and luster. The hatch detailing of the case back continues through into the rotor. Tailored strap junctions remove the need for lugs, so it keeps the design clean and focuses attention on the Italian leather strap.
“The Hach+ Automatic remains true to Objest’s playful design combined with the finest materials and consummate Swiss craftsmanship,” Jared Mankelow.
The Hach+ Automatic is available to purchase directly from the and shipping is free to all UK and international locations.