The Reputation Institute has issued its annual Global RepTrak 100 study which measures the reputation of the world’s 100 most highly-regarded and trusted global companies in 15 countries. Top firms welcome the report because they:
Get clarity on what consumers want in return for their trust and support
Map the reputation of the company across the 15 largest economies with one single lens
Identify reputation risks and opportunities with consumers
Guide marketing and communication plans to improve return on investment
The study helps to instill trust and support with consumers, and reveals how the top companies are living up to public expectations.
There are no prizes for guessing that the company that came top of the entire study is Rolex with a score of 80.38. Any score above 80 means more than four out of five people would recommend the product, would like to buy the product and would even like to work for the company.
Lego, Walt Disney, Canon and Google made up the rest of the top five.
No other traditional watchmaker made it into the top 100, although smartwatch makers including Apple and Samsung were also on the list.