Rise of the Swiss Micro brands: Brellum Duobox Chronometer

det boite-cadran

In recent months, there is a grass roots movement and trend of micro or boutique watch manufactures in the Swiss watch industry.  You can see quite a few of them on active on social media to get recognition in groups like Premium Mechanical Microbrands on Facebook.  This trend is not an accident; it is an eventuality.  Ever increasing prices of bigger brands is becoming a turn off for both the consumers and industry insiders.  Some of the brilliant watch makers are now taking matter into their own hands by offering handsomely designed watches with Swiss or Japanese movements, at a reasonable price.

One such watchmaker is Sébastien Muller, a fourth-generation watchmaker from Swiss Jura region.  Sébastien has worked for several bigger brands and now at the age of 42 has decided to create his own micro brand called Brellum.

The first watch, Duobox, is a clean chronograph with a COSC certified Valjoux 7750 movement.  I like the retro dial with the raised markers and it completes that vintage appearance with the domed sapphire crystal.  The open caseback also has a sapphire crystal to show off the nicely decorated movement.

The Duobox is limited to 299 editions and comes in three possible dials – silver, grey, and blue.  Price on leather strap is 2,220 CHF and on the Milanese bracelet it is 2,270 CHF.  You can visit the Brellum website for more information.

Case: Stainless Steel 316L, DIN 1.4435;

Dimension: Diameter 41.80mm, total thickness: 16.20mm

Crystal: Box type sapphire with anti-reflective treatment

Dial: Domed curved, with appliques and luminescent material

Hands: Hours and minutes with luminescent material

Water resistance: 50m, 5ATM

Weight: On leather strap (120 g) and Stainless Steel 316L bracelet (170g)

Movement: BRELLUM BR-750-1 Chronometer automatic (base Valjoux 7750) COSC

Decoration: Spotting decoration, Côtes de Genève, oscillating weight BRELLUM 25 jewels

Functions: Hours, Minutes, Seconds, Date, Chronograph and pulsometer scale

Comments

comments