TAG Heuer will be the official timekeeper and official watch for the famous German national Championship known as the Bundesliga – both L1 + L2 with a total of 36 teams – will now play their matches according to TAG Heuer time.
The Bundesliga is one of the world’s most powerful football leagues. It enjoyed a huge boost from Germany’s victory in the World Cup. Bundesliga matches are followed by a TV audience of hundreds of millions each week, not only in Germany but throughout countries worldwide.
Last Saturday just before the SuperCup 2015 kicks-off between VfL Wolfsburg (Cup Winner) and FC Bayern Munich (Championship winner) ahead of a new season full of suspense, Jean-Claude Biver, CEO of TAG Heuer & President of the Watch Division – LVMH Group, and Christian Seifert, CEO of the Bundesliga (Deutsche Fussball Liga), are delighted to announce their partnership for three years, in a spirit of keen cooperation and brimming with new ideas.
“The Bundesliga is one of the most powerful and comprehensive platforms imaginable. It will allow us to pursue a different perspective in terms of our sponsorship, with huge new possibilities, particularly in the digital arena. We are preparing for the future.” Jean-Claude Biver, CEO of TAG Heuer & President of the Watch Division – LVMH Group
The partnership has been described by Biver as a “futuristic sponsorship contract” because it offers several new and innovative possibilities. Beyond the stadium advertising boards and the traditional event communication methods, websites and social media, TAG Heuer and the Bundesliga aim to create a cutting-edge partnership using new digital media. The brand motto, #DontCrackUnderPressure, will be incorporated at all levels, from the highest and most visible to the promotion of young talent and the upcoming generations.