TAG Heuer Connected Modular 45 (with live launch pics)

TAG Heuer Connected Modular 45

Announced just this morning, the TAG Heuer Connected Modular 45 is the first TAG Heuer modular luxury watch bearing the Swiss Made label. Swiss tradition married to technological innovation.

Water resistant to 50 meters, designed, developed and assembled in Switzerland by TAG Heuer, the Connected Modular 45 features an original concept said to be brand new in the field of connected watches: the connected module is interchangeable with an Haute Horlogerie mechanical module – 3 hands or Chronograph Tourbillon COSC certified – offering a vast choice of materials, colors and combinations.

The concept of modularity also applies to the lugs, strap, and buckle. It’s a luxury watch which can be completely tailored to suit your mood. The watch was engineered in collaboration with Intel and features GPS, an NFC sensor for payments, a stunning high definition AMOLED screen, a wide selection of unlimited customizable TAG Heuer dials.

Google’s Android Wear 2.0 and the new TAG Heuer Companion app improve the software experience. TAG Heuer state the watch was made using only high-quality materials such as titanium, ceramic, and rose gold.

As of today, the watches will be on sale in TAG Heuer boutiques, from a selection of retailers, or available for delivery via the brand’s online webstore. The watch will retail at $1,650.00


Live launch pictures

Scott Sitkiewicz was at the launch yesterday in San Francisco and he has kindly sent us these pictures:

Watch the presentation video

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