As TAG Heuer and Manchester United unveil their first, official club Special Edition watches, the irrepressible Jean Claude-Biver, President of the LMVH Watch Division, at an age when most men would be relaxing and pruning the roses, is doing his bit to promote the new watch range. He even brought over his signature cheese wheel from his own dairy farm all the way to the world famous Old Trafford football ground.
Club and England captain, Wayne Rooney, as well as first team players Zlatan Ibrahimovic, David De Gea and Ander Herrera, made a surprise appearance at the store to present the watch collection to the waiting crowd. They delighted the public by participating in the sales of the first stamped Manchester United watches.
In the run-up to the launch, fans were challenged to take part in the TAG Heuer and Manchester United PressureTest Challenge, competing against the clock in the ultimate quiz. The four most successful fans were invited to Old Trafford on the day of the launch to compete against the four first team players present in front of a crowd of 300.
The two special edition watches feature Manchester United's black and red club colors.
TAG Heuer Formula 1 Manchester United Chrono Quartz
TAG Heuer Carrera Heuer 01 Chrono in-house Caliber Manchester United
A TAG Heuer Carrera Heuer 01 Chrono in-house Caliber Manchester United contains the in-house Heuer-01 chronograph behind a black skeleton dial, which has a red of Manchester United club logo at 9 o'clock. It is offered with a red alligator strap priced at £4,800.
Then there's a more affordable TAG Heuer Formula 1 Manchester United Chrono Quartz carrying the Manchester United logo on the 1/10th second counter at six o'clock. This watch will retail for £1,300.
The watches will be on sale online at store.manutd.com and tagheuer.com, at the Manchester United Boutique at Old Trafford, and at selected TAG Heuer retailers
"Our partnership with Manchester United seals the important and strong involvement in Football of TAG Heuer. We are particularly proud and pleased about this partnership, as it will be key in the promotion of our brand in Asia where Manchester United is one of the most loved brands you can find. We are always trying to build what we call a 360-degree partnership. Our relation therefore goes beyond being just a time keeper or having a visibility in the Stadium. And besides creating events together, we are also engaged in promoting with the Club and the players special dedicated watches designed for the Club. In any case there is no limit to the depth and width of our partnership".
Jean-Claude Biver, TAG Heuer CEO and President of the LVMH Watch Division
" Manchester United and TAG Heuer is an ideal partnership, two icons at the pinnacle of their industries, working together to build on their history and success. The Club is very proud to have the Manchester United crest feature on two of TAG Heuer's most popular timepieces. A watch is something personal that you wear every day and by creating both of these desirable pieces TAG Heuer has produced items of memorabilia that are not only quality, wearable products, but also luxury, treasured items that will forever connect fans to the club."
Richard Arnold Manchester United Group Managing Director
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Pic Credit: Dave Benett
Club and England captain, Wayne Rooney, as well as first team players Zlatan Ibrahimovic, David De Gea and Ander Herrera, made a surprise appearance at the store to present the watch collection to the waiting crowd. They delighted the public by participating in the sales of the first stamped Manchester United watches.
Pic Credit: Dave Benett
In the run-up to the launch, fans were challenged to take part in the TAG Heuer and Manchester United PressureTest Challenge, competing against the clock in the ultimate quiz. The four most successful fans were invited to Old Trafford on the day of the launch to compete against the four first team players present in front of a crowd of 300.
The two special edition watches feature Manchester United's black and red club colors.
TAG Heuer Formula 1 Manchester United Chrono Quartz
TAG Heuer Carrera Heuer 01 Chrono in-house Caliber Manchester United
A TAG Heuer Carrera Heuer 01 Chrono in-house Caliber Manchester United contains the in-house Heuer-01 chronograph behind a black skeleton dial, which has a red of Manchester United club logo at 9 o'clock. It is offered with a red alligator strap priced at £4,800.
Then there's a more affordable TAG Heuer Formula 1 Manchester United Chrono Quartz carrying the Manchester United logo on the 1/10th second counter at six o'clock. This watch will retail for £1,300.
The watches will be on sale online at store.manutd.com and tagheuer.com, at the Manchester United Boutique at Old Trafford, and at selected TAG Heuer retailers
"Our partnership with Manchester United seals the important and strong involvement in Football of TAG Heuer. We are particularly proud and pleased about this partnership, as it will be key in the promotion of our brand in Asia where Manchester United is one of the most loved brands you can find. We are always trying to build what we call a 360-degree partnership. Our relation therefore goes beyond being just a time keeper or having a visibility in the Stadium. And besides creating events together, we are also engaged in promoting with the Club and the players special dedicated watches designed for the Club. In any case there is no limit to the depth and width of our partnership".
Jean-Claude Biver, TAG Heuer CEO and President of the LVMH Watch Division
" Manchester United and TAG Heuer is an ideal partnership, two icons at the pinnacle of their industries, working together to build on their history and success. The Club is very proud to have the Manchester United crest feature on two of TAG Heuer's most popular timepieces. A watch is something personal that you wear every day and by creating both of these desirable pieces TAG Heuer has produced items of memorabilia that are not only quality, wearable products, but also luxury, treasured items that will forever connect fans to the club."
Richard Arnold Manchester United Group Managing Director
Visit TAG Heuer