Zenith El Primero ‘Legend of Cohiba’

Zenith El Primero ‘Legend of Cohiba’

After celebrating the 50th anniversary of Cohiba with the creation of three commemorative limited editions, the Manufacture Zenith now pays tribute to the Cuban cigar legend with the production of a watch that fits into the heart of its collection: The El Primero “Legend of Cohiba”.

Half a century after their creation, the Habanos Cohiba and El Primero watches still retain the attributes that have forged their reputation and multi-award-winning excellence. In 1962, the first lines of the El Primero movement appeared on a drawing board. The aim was to create a memorable watch for the 100th anniversary of the Manufacture Zenith in 1965. This was finally achieved in 1969. Meanwhile, the ‘flagship of all Habanos ’, Cohiba, was founded in 1966 .

A Habano, rather like a watch, embodies an entire tradition of historical production and know-how. Tobacco came to the Old World following the discovery of the New World by Christopher Columbus. More than 500 years later, the most famous brand in the world is partnering with Zenith in a joint celebration of what time has brought them.


The El Primero ‘Legend of Cohiba’ runs on the El Primero movement – the world’s most precise high-frequency chronograph punctuating the time at a frequency of 36,000 vibrations an hour and markings tenths of seconds. The colors are those of the ‘Flagship of all Habanos ’.

The 42 mm pink gold case middle is engraved with the year 1966. The small seconds at 9 o’clock reveals the profile of the aboriginal chief Taíno – the emblem of the brand Cohiba. The dial displays the golden nuances of a tobacco leaf and bears the signature Cohiba rings.

Zenith Cohiba 2

In a subtle reminder of measurement, its emblematic lines cross the dial, vertically accentuating the width of the watch, just like a cigar on which they indicate the diameter. Complemented by a brown alligator leather strap with orange and yellow-tinted lining, the watch comes in an exclusive wooden presentation box featuring the same colors as the legendary Habanos.

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