MeisterSinger has been consistently making the right decisions in their watch development and coming up with coherent strategy to present to both the watch enthusiasts and people seeking unique watches. The brand stays with and sometimes ahead of the curve so they do not get blindsided by change in watch consumer habits.Off late the discussion has been how does a mechanical watch company appeal to Millennials. Brands like Daniel Wellington are very popular with that generation since the watch is simple, easy to understand, and inexpensive. While the larger brands are trying to lower their pricing by introducing entry level watches, they are still unaffordable and unappealing. Only very few brands have truly understood and tried to solve the problem.
MesiterSinger presented their Metris watch series today, and without any thinking it is apparent that this watch is made to appeal to millennials. The watch has a contemporary 38mm slim retro case; a textile strap; and a Swiss automatic caliber. It is fitted with a domed sapphire glass and a steel back secured with six screws. The dial comes in four versions – opaline silver, black, ivory, and blue (Superluminova on indexes and needle-hand). The date window is always white and displays the same striking typography as the hour digits.
The Metris can be worn just as carefree and casually as your favorite jeans. The watch is water resistant to 200 meters. The only pet peeve is the cyclops used on the date, which may have a vintage appeal, but is impractical. The watch is available in April and the price is 1,490 Euros.
Another brief mention is for their Urban watch series, which again has similar appeal for millennials with its colorful yet simple dials and several strap options.
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