Sternglas is a young micro brand based out of Hamburg with a Bauhaus philosophy of creating functional watches accessible by all. Dustin Fontaine, owner of Sternglas, states “Our mindset is true to the Bauhaus philosophy. We as Sternglas take an opposing viewpoint to the global players and design brands. We don’t fancy an editorial staging, neither a created exclusiveness. We rather see ourselves as a democratic brand and do not exclude anyone with an elitist approach.”
A little more than two years ago, Sternglas launched their first watch on Kickstarter. In October 2018, the brand launched a whole new collection and rebranded itself with a new corporate identity. The company, comprised of Millennial designers, marketing, and customer service experts, grew last year from five to fifteen employees.
Sternglas has ushered 2019 by starting a new crowdfunding watch project, but this time on Indiegogo platform. Naos Automatik is the brand’s interpretation of a classic dress watch with a functional dial layout in the star-shaped arrangement of the indices. The watch is available in two dial variants – in a classic white tone with contrasting white hands, or in a noble black with contrasting silver hands.
Naos has a dress watch profile with a finely polished stainless steel case, with a diameter of 38 mm and a height of 10 mm. A domed sapphire crystal gives it a nice vintage appearance. The screwed case back also has a sapphire crystal for viewing the automatic movement.
As part of the crowdfunding and social media campaigns, Sternglas receives valuable feedback from watch enthusiasts and community-at-large. One strong feedback they received was to power the next watch with an automatic movement. Hence, the company wisely selected Japanese Miyota caliber 821A, a proven movement used by Citizen and watch companies worldwide. Selection of this movement also enabled Sternglas to keep the watch accessible and case height reasonable.
Naos comes with a choice of German-made calf leather strap, or a stainless-steel Milanese band. Both have a quick-release mechanism. The overall design of the watch appears to be a modern interpretation of Bauhaus – Millennial Bauhaus. Think of it as a reworked modern Bauhaus dial of more traditional Max Bill watches by Junghans.
As of writing this article, Sternglas has raised $85,000 with 15 days to go. You can participate in the project on Indiegogo.
Photo Credit: Sternglas
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