By teaming up with Indian Motorcycle, Baume & Mercier is enriching its emotional appeal and expanding the environment in which the brand operates.
Indian Motorcycle is America’s first motorcycle company, founded in 1901. This partnership was launched in 2017 at the Bonneville Salt Flats, at the celebration of the 50th anniversary of the land speed record set by Burt Munro in 1967 on his Indian Scout Streamliner. That year, Munro achieved an official speed of 184.087 miles per hour on a modified motorbike in the under-1,000 cc category. The feat earned him the nickname “the world’s fastest Indian”. To commemorate this record, unbeaten in its class, Burt’s great-nephew Lee Munro took to the famous salt-lake in August 2017 in the saddle of a modern Indian bike decorated in the same colors as his hero Burt’s original Indian Scout. Founded on shared values, this new partnership expresses Baume & Mercier and Indian’s passion for an independent spirit, reliability, and uncompromising performance.
The partnership aims to revive the original spirit of the sixties that made the decade a golden age in both motorcycle engineering and wrist-watches. Sharing the same philosophy as Indian Motorcycle, Baume & Mercier has launched a series of three chronographs with a unique character to pay tribute to the motorcycle company’s rich heritage. The details skillfully showcased on the Clifton Club Indian Scout and Chief timepieces as well as on the Clifton Club Indian Burt Munro Tribute draw attention to motorcyclists’ love of freedom, risk-taking, adrenalin, fine mechanics and limitless living.
Each of the three limited-edition models features distinctive details relating to Indian motorcycles. Their bikes are known for the power and the roar of the legendary V-twin engines. The idea behind fusing these two worlds – in which pure mechanics lies at the heart of the product – is to offer motorcycle enthusiasts a watch that perfectly complements their favorite bike.
Inspired by the world of Indian Motorcycles, the Clifton Club Indian chronographs are powered by robust integrated automatic calibers. The architecture is structured to evoke the sculptural aesthetic of the powerful V-twin engine. Housed in a 44 mm steel case, the sporty but elegant design of the three models will appeal to lovers of all fine mechanics and powerful performance.
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