Breitling announced a partnership with British motorcycle brand Norton last year. The Breitling Premier B01 Norton Edition is the result of the partnership.

Premier B01 Chronograph 42 Norton Edition

The watch forms part of Breitling’s Premier collection. Its 42-millimeter stainless-steel case, water-resistant to 100 meters, features a “Norton” logo engraved on a plate on the left side of the case, and the transparent caseback features a printed Norton motorcycle and logo. The black dial with golden numerals and hour and minute hands offer a contrast to the brown vintage raw-leather strap. The 3 o’clock position features a chronograph minute counter whilst the 9 o’clock position sits a small seconds subdial, both in contrasting silver. The watch is powered by the Breitling Manufacture Caliber 01 which delivers a power reserve of approximately 70 hours.

The Norton Commando 961 Café Racer MKII Breitling Limited Edition Motorcycle (PPR/Breitling)

Breitling and Norton Motorcycles share a strong heritage. Both brands were founded in the nineteenth century by men who gave their names to their companies and, to a large extent, defined their industries. When James Lansdowne Norton set up his company – a manufacturer of “fittings and parts for the two-wheel trade” – in 1898 and produced his first motorcycles in 1902, Léon Breitling had already been making watches in the Swiss Jura Mountains for more than a decade.

Both Breitling and Norton have also been featured in James Bond films – 007 wore a Breitling Top Time in 1965’s Thunderball and a Norton Dominator SS had a supporting role in Spectre (2015).

The Premier B01 Chronograph Norton Edition model is also available with a stylish stainless-steel bracelet.

How much?

Around US$8,850

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