International Watch Co. (IWC) was founded by American watchmaker Florentine Ariosto Jones in 1868 and boasts the only major watch factory located in eastern Switzlerland. The original goal of the company was to combine the watchmaking skills of the Swiss with the technology of the United States.

Watch Of The Day: IWC New Big Pilot’s “Right-Hander” Edition

By Michael Weare on August 15, 2019

The "lefty" pilot from IWC we've all been waiting for.

IWC Portugieser Chronograph BUCHERER BLUE Special Edition

By Michael Weare on July 29, 2019

Bucherer and IWC have just launched a maritime-inspired watch limited to 365 pieces crafted in a blue and white color scheme. The IWC Schaffhausen Portugieser...

IWC Pilot’s Watch Chronograph Top Gun Edition ‘Mojave Desert’

By Michael Weare on June 4, 2019

IWC introduced a whole squadron of new pilot’s watches at SIHH at the start of the year, but the sand-colored ceramic version of the pilot’s...

Pre-SIHH 2019: IWC Pilot’s Watch Timezoner Spitfire Edition “The Longest Flight”

By Michael Weare on January 3, 2019

This one is destined to literally fly off the shelves once the chocks are pulled away after SIHH. The much admired and beloved Spitfire is...

Pre-SIHH 2019: IWC Double Chronograph Top Gun Ceratanium

By Michael Weare on December 18, 2018

On show at SIHH 2019 in mid-January next year will be IWC’s revived Pilot’s watch collections for 2019 featuring new models, including a new Top...

IWC Schaffhausen Celebrates 150th Anniversary With Schiphol Pop-Up Store

By Michael Weare on April 11, 2018

Swiss watchmaker IWC Schaffhausen, in partnership with its Netherlands retail partner Gassan, has just opened a pop-up store at Amsterdam Airport Schiphol. The new pop-up,...

Pre-SIHH 2018: IWC Da Vinci Automatic Edition 150 Years

By Michael Weare on December 28, 2017

It’s 150 years since American watchmaker Florentine Ariosto Jones sailed to Schaffhausen, Switzerland, and established the International Watch Company -  IWC. To this day it...

Pre-SIHH 2018: IWC Tribute to Pallweber Edition 150 years

By Michael Weare on December 11, 2017

IWC Schaffhausen is to present a tribute to the Pallweber digital jumping hour pocket watch as part of the brand’s 150th Anniversary celebrations in 2018,...

Kevin Spacey In IWC Portofino Watch Swap Furore

By Michael Weare on November 1, 2017

Credit: Featureflash Photo Agency / Kevin Spacey must wish he had a real-life Doug Stamper from the hit show House of Cards to make...

IWC 50th Anniversary Mercedes-AMG Limited Edition Watch

By Michael Weare on June 9, 2017

IWC Schaffhausen celebrated the 50th anniversary celebrations of Mercedes-AMG at Germany’s famous Nürburgring race track and marked the event with the launch of a limited...