TAG Heuer

Based in La Chaux-de-Fonds, Switzerland, TAG Heuer has been producing timepieces since 1860. One of TAG Heuer’s most important innovations was the Micrograph in 1916, the first stopwatch accurate to 1/100 of a second.

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The Updated TAG Heuer Carrera Calibre 16

By Michael Weare on July 24, 2019

The TAG Heuer Carrera was designed as a watch for racing drivers as much as it was for watch aficionados. The new stylistic enhancements to...

TAG Heuer Unveils Third Limited-Edition Monaco In New York City

By Michael Weare on July 12, 2019

Just last night, July 11, TAG Heuer presented the third of five limited-edition Monaco timepieces to mark the icon’s 50th anniversary. The third limited edition...

TAG Heuer Unveils New Monaco Limited Edition at Exclusive Event in Le Mans

By Michael Weare on June 19, 2019

Le Mans, France: The setting for the exclusive reveal of the new Monaco this past weekend couldn’t have been more fitting. It was here in...

TAG Heuer Autavia Isograph

By Michael Weare on June 6, 2019

The TAG Heuer Autavia Isograph was introduced at Baselworld 2019 when Autavia became a collection in its own right, with a range of models noted...

TAG Heuer Drops Cover On a New Limited Monaco (in Monaco)

By Justin Mastine-Frost on May 24, 2019

The Heuer Monaco is one of the most sought after watches in the brand's long history, and celebrating its 50th anniversary has led the brand...

TAG Heuer Revamps Carrera Lady Watches

By Michael Weare on May 23, 2019

The Carrera Lady watch features a new design with bold colors and improved readability of the dial, available with either a quartz or automatic movement....

TAG Heuer Marks 15-Year Partnership with Indy 500 with Two Special Editions

By Michael Weare on April 23, 2019

TAG Heuer has served as the Official Timekeeper of the Indianapolis 500 automobile race since 2004. To honor this year’s event, TAG Heuer has created...

Racing Certainties: TAG Heuer Formula 1 Calibre 16 and Formula 1 Quartz

By Michael Weare on April 10, 2019

The Tag Heuer Formula 1 collection was designed for the fast lane on or off the racetrack. The technology behind the watches was inspired by...

Baselworld 2019: TAG Heuer Connected Modular 45 “Golf Edition”

By Michael Weare on March 28, 2019

TAG Heuer’s latest focus for its Connected Modular watch is on the universally popular game of golf. Designed specifically with golfers in mind, the new...

TAG Heuer Autavia Becomes A Whole New Collection

By Michael Weare on March 20, 2019

Baselworld 2019: The 2019 watch fair is barely on the runway, but the latest TAG Heuer collection has already taken off. It takes inspiration from the...