TAG Heuer

Based in La Chaux-de-Fonds, Switzerland, TAG Heuer has been producing timepieces since 1860. One of TAG Heuer's most important innovations was the Micrograph in 1916, the first stopwatch accurate to 1/100 of a second.

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Watch of the Day: TAG Heuer Carrera 160 Years Silver Limited Edition

By Michael Weare on January 27, 2020

TAG Heuer continues on their reissue streak, and we have another good one on our hands with the Carrera Silver 160 Years Limited Edition.

Best Chronograph Blues – 7 Blue-Hued Watches to Get Through All the Mondays

By Barbara Palumbo on November 13, 2019

We explore those best chronograph blues...

Watch of the Day: New Emerald Green TAG Heuer Aquaracer 300m Models

By Michael Weare on September 20, 2019

Green dials continue to spread though the world of watchmaking.

The Updated TAG Heuer Carrera Calibre 16

By Michael Weare on July 24, 2019

The TAG Heuer Carrera was designed as a watch for racing drivers as much as it was for watch aficionados. The new stylistic enhancements to...

TAG Heuer Unveils Third Limited-Edition Monaco In New York City

By Michael Weare on July 12, 2019

Just last night, July 11, TAG Heuer presented the third of five limited-edition Monaco timepieces to mark the icon’s 50th anniversary. The third limited edition...

TAG Heuer Unveils New Monaco Limited Edition at Exclusive Event in Le Mans

By Michael Weare on June 19, 2019

Le Mans, France: The setting for the exclusive reveal of the new Monaco this past weekend couldn’t have been more fitting. It was here in...

TAG Heuer Autavia Isograph

By Michael Weare on June 6, 2019

The TAG Heuer Autavia Isograph was introduced at Baselworld 2019 when Autavia became a collection in its own right, with a range of models noted...

TAG Heuer Drops Cover On a New Limited Monaco (in Monaco)

By Justin Mastine-Frost on May 24, 2019

The Heuer Monaco is one of the most sought after watches in the brand's long history, and celebrating its 50th anniversary has led the brand...

TAG Heuer Revamps Carrera Lady Watches

By Michael Weare on May 23, 2019

The Carrera Lady watch features a new design with bold colors and improved readability of the dial, available with either a quartz or automatic movement....

TAG Heuer Marks 15-Year Partnership with Indy 500 with Two Special Editions

By Michael Weare on April 23, 2019

TAG Heuer has served as the Official Timekeeper of the Indianapolis 500 automobile race since 2004. To honor this year’s event, TAG Heuer has created...