We’ve been asked quite a bit lately about why we don’t cover more watches for women. Now it seems Corum has been asking itself the same question. With this in mind, Corum is unveiling a new collection that is 100% dedicated to women: Eleganza.
Eleganza is available both in casual chic and precious jewelry versions; as part of a strictly limited edition, these feminine models feature, for the first time in the brand’s history, an automatic regulator movement.
Precious yet casual, Corum brings opposites together for its new 100% feminine collection. The Eleganza embodies Italian-style chicness, suitable for formal gala events or just jeans and sneakers.
“The idea was to create a model that was both precious and contemporary. We have therefore adopted a traditional round format with a bezel set but combined it with a modern regulator display, providing an aesthetic balance which is rarely seen on a luxury feminine piece”.
Jérôme Biard, CEO of Corum
The choice of gem setting is a reflection of this two-fold goal. Models presenting hard gemstones (tanzanite, aquamarine, tourmaline, amethyst) appear alongside jewelry versions with traditional gemstones (diamond, sapphire).
The cases also capture this dual orientation: the first three-piece series features a silver case, the second four-piece series features an 18-carat pink gold case. Both designs are dedicated to the chic and modern young woman and collectors of jewelry watches. They share a 40 mm common diameter displaying a dial that matches the gem setting of the bezel and the crown.
The Eleganza is powered by an automatic regulator movement. It is currently the only movement of its kind within the Corum collections; its display type is one that is rarely used by Corum, up until now. It will remain a rarity: each model from the Heritage “Eleganza” collection will be strictly limited to a maximum of 8-18 pieces.
The watch tells the time with three separate counters: an hour counter, a minute counter, and a second counter. Therefore, there are no central hands: the three counters are aligned, inducing a vertical way of telling the time, intuitive and instantaneous.
Corum has reinforced its intuitiveness by adopting a jumping hour aperture. At noon, it presents a large Arabic numeral, black on a white background, that instantly indicates the hour, nestled in the central minute counter. The second counter is found at the bottom at 6 o’clock. In the three versions with a silver case, the counter is simply marked with “30” and “60” seconds. The four versions with a pink gold case present a seconds’ dial entirely set with sapphires, diamonds or amethysts. No word on prices yet.
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