From Spring Drive to Rodeo Drive, Grand Seiko comes to Beverly Hills. The first Grand Seiko boutique in the world opens its doors on this prestigious high-end shopping district.

For the first time in the Americas, the Grand Seiko Boutique offers the full international  collection, incorporating the proprietary 9 Series mechanical, quartz and Spring Drive movements that are exclusive to Grand Seiko. Grand Seiko watches are handmade in two studios in Japan.

Each watch is crafted by skilled men and women who ensure the highest precision, legibility and durability for which Grand Seiko is renowned.

Earlier this year, Grand Seiko was given complete independence and is now an entirely separate brand with its own unique appeal, distinct design and exclusive technologies. The Grand Seiko logo is now presented at the twelve o’clock position on the dial of every new watch presented at the boutique.

Grand Seiko is also now expressed in a new color scheme in which the traditional Grand Seiko blue is combined with silver, designed to express the fusion of innovation and luxury that every Grand Seiko watch offers.

The boutique is designed to allow watch aficionados to explore and experience every aspect of the Grand Seiko world, from its heritage, design, and craftsmanship.

The inaugural ceremony, hosted by the President and COO of Seiko Watch Corporation, Shuji Takahashi was celebrated by the presence of Consul General of Japan in Los Angeles and Mr. Akira Chiba, and Mayor of Beverly Hills, Ms. Lili Bosse.

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