Good news for lovers of Grand Seiko in the USA. Seiko Watch Corporation has just announced the establishment of a new company that will market the Grand Seiko brand in the United States of America.

Grand Seiko Corporation of America was incorporated under the law of New York State and is a wholly owned subsidiary of Seiko Watch Corporation.

Grand Seiko’s reputation as a leading luxury watch brand has grown rapidly over the last eight years with the introduction of award-winning mechanical watch series and its unique Spring Drive movement and exclusive quartz collections.

The Grand Seiko collection is offered at prices between $2,200 to $60,000. In 2017, Grand Seiko started to offer a wider collection and established Grand Seiko as a fully independent brand.

Grand Seiko Corporation of America is the first independent Grand Seiko company in the world. It will market Grand Seiko through its existing network of retail partners, through the Grand Seiko Boutique in Beverley Hills and through the Seiko Boutiques in New York and Miami. Further plans for an increased retail presence and other marketing initiatives will be unveiled in New York in November.

“The creation of this new company is an important part of our global strategy to raise further the profile of Grand Seiko. Grand Seiko has been making remarkable progress in the USA in the past two years. The new company will be able to build on that momentum, focusing uniquely on developing Grand Seiko as a luxury watch brand and serving the needs of retail partners and our customers. Exciting times lie ahead,”

Shinji Hattori, Chairman and CEO of Seiko Watch Corporation

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