From June 7 to July 7, France is hosting the FIFA Women’s World Cup; one month of competition, 52 matches and 24 teams, all battling it out in 9 stadiums around the country.

If you haven’t had a chance to watch any of the matches, you should, they’re every bit as competitive and eventful as the men’s game.

Following on from the French men’s team who won the World Cup in Russia last year, football is attracting increasing numbers of female spectators, and the 8th FIFA Women’s World CupTM is certainly attracting many new supporters.

The semi-finals are set to take place on July 2 and 3, with the final on July 7 in Lyon. As the Official Timekeeper of the 2019 edition of the tournament, Hublot is showing its support for women’s football.

REIMS, FRANCE – JUNE 11: Alex Morgan of USA celebrates their team’s first goal during the 2019 FIFA Women’s World Cup France group F match between USA and Thailand at Stade Auguste Delaune on June 11, 2019 in Reims, France. (Photo by Quality Sport Images/Getty Images)

Three female professional football players are already counted as friends of the brand. Former French international player Laure Boulleau, left-back defender for PSG, who has coached the Bordeaux team for almost a year; American international women’s football star Alex Morgan, who is a striker for Orlando Pride; young Norwegian international footballer Ada Hegerberg who plays as a striker for Olympique Lyonnais and whose older sister Andrine Hegerberg plays for PSG.

Ada Hegerberg

The first football match ever to be played in France by women dates back to the First World War. A women’s football championship was even created two years later, in 1919. The French Football Federation officially founded it in 1970, 50 years later. Today, of 2.2 million members, 165,000 are women (compared to just 54,000 eight years ago).

The exciting matches in the current FIFA Women’s World CupTM tournament will undoubtedly see more women wishing to take up the sport.

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