X-Men and Wolverine star Australian actor Hugh Jackman has been appointed as Montblanc’s new Global Brand Ambassador. The announcement was made after unveiling its new 2014 watch collection at Salon International de la Haute Horlogerie (SIHH) in Geneva. The award-winning actor will be featured in the brand’s forthcoming advertising campaign and act as an ambassador in all international markets, with the exception of the United States.

Jackman won critical acclaim for his role as Jean Valjean in Les Misérables, for which he won a Golden Globe in 2013 and was nominated for an Academy Award. There was mutual happiness and admiration as Montblanc CEO Jerome Lambert and Jackman commented on the appointment:

“We are delighted to announce this partnership, and welcome Hugh Jackman into the Montblanc family. He represents all the attributes of the Montblanc brand: elegant, talented, pioneering and committed to the arts. He inspires and enthrals audiences worldwide with the quality of his performances.” Montblanc CEO Jerome Lambert

“I am delighted to be part of the Montblanc family as I have always admired what the brand stands for, its fascinating history and the quality and uniqueness of the products they create.” Montblanc, has embodied the finest European craftsmanship and excellence in design for more than a century. Celebrated for generations for its iconic writing instruments, the luxury brand offers watches crafted in the most refined Swiss watchmaking tradition, fine jewellery and leather goods collections.”Montblanc Brand Ambassador Hugh Jackman

Jackman is currently shooting the latest episode of X-men “Days of Future Past” and wears his Montblanc watch even on the set. Last year he was also appointed Brand Ambassador for Indian mobile phone manufacturer Micromax.

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