Run by two watch-loving brothers from Vancouver, Canadian microbrand Ferro & Company specializes in designing unconventional watches inspired by vintage motorsports and aviation. They’ve launched a number of successful Kickstarter projects since forming the brand in late 2014, and for 2020, they’ve done it again with the new Distinct 3 Vintage Racing Style Watch Series. The campaign is barely warm, and they’ve already received triple the target price in pledges, hitting their funding goal within the first 16 hours. That shouldn’t be much of a surprise; first introduced in 2015, the Distinct collection has been a bestseller from the start.
For their latest limited-edition pieces, the Distinct 3, Ferro & Co. have drawn inspiration from the Le Mans race cars of the 1960s. From the powerful hum of highly hand-tuned engines to the intoxicating bouquet of grease, gas, and scorched rubber, the 24 Hours of Le Mans is where fast cars and fearless drivers do battle over 24 long, hard, road-burning hours. (This 1960s Le Mans era was most recently recreated in the movie Ford vs Ferrari, a thrilling, high-velocity, tire-screeching bromance.)
If you’re unfamiliar with Ferro & Co., here’s a brief recap. Assuming you’re a regular follower of Kickstarter watch campaigns, or you simply prefer your watch brands to be small and independent, you’re likely familiar with the route to market. The premise behind it is a simple one: why pay thousands of dollars for a big brand-name watch and merely get lost in the crowd when you can enjoy the same attention to detail and quality for a fraction of the price from a small but dedicated independent? With this in mind, Ferro & Co. was created, with an ongoing mission to create high-quality luxury watches at an accessible. In other words, watches like the Distinct 3.
The Distinct 3 Series
For the new Distinct 3 Series, Ferro & Co. listened carefully to customer feedback — fans from around the world had been asking for a Distinct model with a smaller case and upgraded movements, all encapsulated in a sleeker design. 18 months of dedicated R&D later, the Distinct 3 was born, in three different styles: the Gulf Series, Grand Prix Series, and Petrol Series.
Backed by a 5-year international warranty, these 42mm mono hand watches are encased in high-grade stainless steel with a high polish finish. Protected by double-domed scratch resistant sapphire crystals, each watch features a transparent caseback and lumed outsized numerals paired with sporty, race-inspired dials. And, although designed for driving and casual wear, all three models are water resistant to 100 meters. No matter which Distinct 3 model you choose, they come with luxe, retro, perforated racing-style leather straps, or you can swap out the Italian leather for a cool matching Zulu strap (which comes free with your order).
Choose your ‘Engine’
Another great feature of the Distinct 3 Series is the ability to choose your own ‘engine’ from a range of four different tried-and-trusted movements: top of the line is the ever-reliable workhorse, the Swiss ETA 2824 Automatic with 38 hours power reserve. Among the most well-known and recognized movements in the watch industry, it has been in production since 1982.
Then there’s the Swiss-made STP1-11 Automatic, a similar movement to the 2824 made by Swiss Technology Production. A pillar of Swiss watchmaking, this self-winding movement comes with a 44-hour power reserve. Next up is a microbrand favorite: the mighty Miyota 9015 Japan Automatic. With a power reserve of 42 hours, the movement is considered a technical masterpiece due to its low overall height of only 3.9 mm.
Finally, you could opt for the ease, reliability, and affordability of the Swiss Ronda 715 Quartz, widely regarded for its accuracy and longevity, featuring a battery life of up to 10 years.
Whichever combination of model and movement you choose, however, each movement will be limited to 1,000 units, so be sure to place your order now. Early Bird prices for the Distinct 3 series start from US$247 for the Swiss Quartz version. But, just like the 24 Hours of Le Mans, you’ve got to be in it to win it. Don’t miss out on this limited-edition ’60s-inspired watch.