Richardt Mejer is now offering their first ever Automatic watch on Kickstarter, called simply Automatisk – translating into plain and simple ‘Automatic’.

Born in the 1930s, Scandinavian design belongs to modernism, a movement marked by functionalism and simplification of form.

These rules certainly apply in the case of the latest watch from Copenhagen-based Danish brand Richardt Mejer. Founded in Copenhagen in 2015, the brand has already seen success with its Signature and Daily models.

 

Now Richardt Mejer is offering their first ever Automatic watch on Kickstarter, called simply Automatisk – translating into plain and simple ‘Automatic’.

If you like your watches clean, considered, quiet and Danish designer cool, this could be just the watch you are looking for. Everything about the 38.5mm Richardt Mejer Automatisk, which took a year to design, prototype and produce, has been driven by the insistence for only quality components.

The case is made from high-grade antimagnetic 316L stainless steel with a brushed finish. The dial is protected by a scratch-resistant Sapphire Crystal both back and front, while an anti-reflective double coating secures a clear view.

The hands are Richardt Mejer Signature hands with a brushed finish and Super-LumiNova® luminous pointers.

The dial is what’s called a double-layered “bullseye dial”. The lower level is a matte grey dial with black printed markers while the upper level reveals a sunray dial with the printed Richardt Mejer logo and a date window at 6 o’ clock. The watch features raised steel markers at 12, 3, 6, and  9. For an extra luster, the markers are part brushed and part polished with Super-LumiNova®

The automatic movement is a first for Richardt Mejer, it’s powered by the Swiss Made STP1-11, which is faithfully based on the famed ETA 2824-2, one of the most reliable, hardworking movements on the market. As the design for the movement is no longer copyrighted it can be produced at impressive cost savings. It offers hours, minutes, and a smooth sweep second, date with a rapid corrector, a stop second device and 44 hours of power reserve.

Choose From 3 Unique Dial Colors

Automatisk Plum

Automatisk Stone

Automatisk Moss

Perhaps what is most striking about the compelling overall harmony of the watch is the choice of colors for the dial. Richardt Mejer has avoided the obvious like blue, or silvered and opted instead for softer hues including Plum, Stone, and Moss.  You won’t find these colors anywhere else, so they do make a statement. The watch is designed to be worn every day and is perfectly proportioned for a medium to large sized wrist.

 

The watch comes on your choice of a black or brown calf leather strap, designed with a quick release so they are easy to change.

Pledge for the Richardt Mejer Automatisk on Kickstarter

The early bird price for the watch is €425, a saving of 45% off the future retail price of €770. With 17 days to go, it won’t take you long to realize the boys are a little short of their Kickstarter target, so they need your support!

 

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