Unprecedented success on Kickstarter is not an entirely new phenomenon, but the success Miami-based LIV Watches has enjoyed is both unprecedented and phenomenal.
LIV Watches was founded, as many are on Kickstarter, as a direct-to-consumer microbrand crafting durable Swiss watches. Just as social media was beginning to take off big time at the end of 2014, LIV launched their first watch, the GX1 on Kickstarter. They were fully funded within the first 11 hours, which for 2014 was almost unheard of.
Just over a year later, LIV brought out the GX1-A and quickly received over $1.1 million dollars in funding. Then last year in March 2017, LIV Watches launched the Rebel, receiving over $1.7 million dollars from over 2,900 customers – mainly new customers – to the brand. It remains the most crowdfunded Swiss watch to date.
The question now is, how do you follow on from such success? In days of old super groups would launch a glittering double concept album. In 2018, LIV is launching a quadruple concept watch offering, yet still sticking to what they do best, which is to keep offering Swiss quality watches with a boldly different look.
LIV believes their customer is one who favors small and passionate niche brands with which they can share a close connection without conforming to the anonymity of a huge corporate watch mass marketer.
So, for their fourth Kickstarter offering LIV offer not one, not two, not three, but four entirely different watches. LIV call this new Kickstarter campaign “The Breakthrough” because of the designs and functionalities of the watches being offered to take their microbrand to the next level.
Four Limited Edition Watches In One Breakthrough Campaign
All four of these watches are being brought to life:
- GX P51 Swiss Auto Chronograph
- GX Swiss Auto Chronograph
- GX Divers Swiss Automatic
- GX Alarm
So individual, bold and compelling are these watches that readers may well be tempted to snap up all four.
Dedicated to the P51 Mustang WW2 fighter plane, and constructed of a titanium case, ceramic bezel and a sapphire crystal (front and back). The watch features a 25 jewel Swiss automatic movement, the Sellita SW 500, and will be available on Kickstarter for $1170 USD (Super Early Bird) and $1190.
There will also be a non-titanium version of this watch limited to 1,000 pieces, the Pilot’s Steel, priced at $970 USD (Super Early Bird) and $990 USD.
A new piece inspired by the original Kickstarter watch. During the first campaign, there were many begging for the watch to be launched in an automatic version. And now, being a niche brand that listens to its core customers, here it is. Like the Pilot’s, this watch features a 25 jewel Swiss automatic movement (Sellita SW 500). This which will be available on the new Kickstarter campaign at just $770 USD (Super Early Bird) and $790 USD.
Powered by an ETA 2824 movement, this awesome diver features 300 meter/1000 feet water resistance, a ceramic rotating bezel, 25 jewel Swiss automatic movement (ETA 2824) and a sapphire crystal with Cyclops. Kickstarter pricing: $470 USD (Super Early Bird) and $490 USD.
Last but not least, this watch features a RONDA 4120.B movement; 100-meter water resistance, and an alarm feature. Kickstarter pricing: $270 USD (Super Early Bird) and $290 USD.
Funds raised from the Kickstarter campaign will be used to fund the production of these four watches, and so the prices offered on Kickstarter are considered “pre-order” pricing. These watches, like the company’s other watches, will be available on LIVwatches.com and Amazon.com once they have been produced, at which time the prices will be raised to retail pricing.
Regardless, you won’t find any LIV watches in traditional stores. LIV watches go out directly to their fans with none of the distorted messaging or costly distribution add-ons so often built into traditional distribution channels.
Check out the ‘Breakthrough Campaign’ watches here