There is life in the old dog yet. The LVMH Group has confirmed its participation for Baselworld 2020 within the current framework for its clutch of brands which include Bvlgari, Hublot, TAG Heuer, and Zenith.

For 2021 and the following years, Baselworld will collaborate with the Group and its brands on new presentation concepts and formats.

“We are delighted to be cooperating with LVMH and the Bvlgari, Hublot, TAG Heuer and Zenith brands again in 2020 and jointly shaping the future of Baselworld. This is a creative and completely open process with no constraints or thought restrictions, that we are tackling together. Our concept for the Experience Platform is precisely that: enabling brands to flexibly present themselves to their various target audiences.”

Michel Loris-Melikoff, Managing Director of Baselworld

Baselworld will support each LVMH brand in the design of new exhibition formats for their presence in 2021 and beyond. The purpose of these new formats is to let each house express its creativity and provide an outstanding brand immersion.

“A common decision was reached today, together with Bvlgari, Hublot, TAG Heuer and Zenith, to confirm our presence in Baselworld in 2020. We support Michel Loris-Melikoff and his team in their project to redefine and renew the concept of this major event for the Swiss watch industry. Our discussions and the changes that will be implemented will allow us to reassess our future involvement after the next edition.”

Stéphane Bianchi, CEO of the LVMH Watchmaking Division and CEO of TAG Heuer

Stéphane Bianchi was appointed as the CEO of the Watchmaking Division on November 1, 2018. He heads up TAG Heuer, with the CEOs of Hublot and Zenith reporting to him. Stéphane Bianchi, 53, has spent most of his career with the Yves Rocher Group. He was the CEO from 1998 to 2015.


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