With MIDO being a part of the Swatch Group and therefore not attending Baselworld, they needed to find other new, exciting and relevant ways to draw attention to their watches.
Created in 1944, the MIDO Ocean Star collection is celebrating its 75th Anniversary this year. To celebrate, MIDO has signed a new partnership with the Red Bull Cliff Diving World Series, considered the world’s most prestigious cliff diving competition.
Red Bull Cliff Diving World Series
Jonathan Paredes of Mexico dives from 27 meters off the cliff face of Islet Vila Franca do Campo during the fifth stop of the Red Bull Cliff Diving World Series, Azores, Portugal, on July 26th, 2014. Photo: Dean Treml
Cliff diving athletes Jonathan Paredes of Mexico and Alessandro De Rose of Italy, two great names in this breath-taking discipline, have now joined MIDO as Friends of the Brand.
Since 2009, the Red Bull Cliff Diving World Series has provided a platform for free-falls and dives of ever-growing complexity, spotlighting the sport’s finest exponents. In 2014 it introduced a Women’s World Series.
Now In its 11th season, the sport’s best athletes will once again leap, twist and somersault from heights of up to 27m at speeds in excess of 85km per hour with no protection save for their concentration, skill and physical control during seven demanding competitions around the world.
24 of the best cliff divers in the world – 14 men and 10 women – will meet on 13 April in the idyllic surroundings of El Nido, Palawan in the Philippines, for the launch of the 11th season of the Red Bull Cliff Diving World Series.
The three pillars of MIDO’s expertise are cutting-edge technology, the excellence of their automatic movements, and high-quality materials. The Ocean Star 600 was chosen to symbolize this partnership of precision, performance, and pure lines.
This ISO 6425-certified model is water-resistant up to 600 meters and is equipped with a helium valve. Its case is fitted with a ceramic ring with numerals engraved on the bezel and filled with Super-LumiNova Grade X®: an innovation that enables diving time to be read with extreme accuracy, no matter the visibility.
MIDO Ocean Star 600
The watch runs on a Calibre 80 COSC-certified chronometer movement with a silicon balance-spring with up to 80 hours of power reserve with excellent accuracy and shock resistance. The watch comes on a 316L stainless steel polished bracelet.