It’s a Zenith. It’s a Movado. It’s an affordable piece of ’70s goodness that caught our eye earlier today, because sometimes we just need to keep it weird, you know? From 1969 to the early ’80s (reported as anywhere from ’81 to ’84 depending on who you ask), Zenith and Movado were part of a conglomerate group that included Mondia. This arrangements helped both brands weather the storm of the quartz crisis, and also helped Zenith push further into the North American market. As a byproduct, there was a decent amount of co-branding and movement sharing taking place, as is the case with this strange 38mm cushion cased piece.
As part of our ongoing series with eBay (including our large digest on their Authenticate consumer protection program), we stumbled across this watch as we skimmed page after page of authenticated watch listings, and given its sub-$1k list price it seemed worthy of a closer look. Sure, there are heaps of cushion cased oddities that surfaced in the ’70s, but when was the last time you saw one with such an out-of the ordinary scalloped case? Add to that its oversized tall applied markers, and simple white hands to match its dial indices and minute track? From a design standpoint this thing dances a great line of clever, thoughtful, and especially out of the ordinary.
Being nearly 50 years old by now, this piece is in reasonable shape. There are certainly some minor nicks and dings on its case, but it doesn’t appear to be too severely overpolished. Its hands and dial show the right amount of age, without signs of blemishes or corrosion, and its crown, caseback, and crystal all appear to be original, as is the promise with Authenticate program pieces. It is noted in the listing that its strap is a replacement, and thanks to its 20mm lug width it will be easy to find other strap combinations that suit its design.
Given that this piece is of the ‘co-branding’ era, it is appropriately fitted with one of Zenith’s automatic calibers—specifically the 17-jewel automatic caliber 2572PC. The movement is a simple unit, displaying time and date (with quickset), and is reported to have a power reserve of 44 to 46 hours, which is higher than the usual 38-42 of comparable ETA and Sellita automatic calibers. Based on the available imagery, this example seems to be in fairly clean condition overall.
As it stands, this piece is listed with a Buy It Now price of $898 USD, without a Make An Offer option this time around. It’s not the cheapest we’ve ever seen one of these models sell for, but given the overall clean and honest condition that’s not a bad number, especially considering that the Authenticate program puts to bed any risks related to authenticity and disclosures relating to the watch. You can find the full listing at the link below. Also, head over to the Watch Of The Day page to find other unique pieces we’ve found hiding in eBay’s sales archives.