One lucky El Primero collector will win this one-of-a-kind white gold iteration of the original ZENITH El Primero A386 Revival at this year’s Only Watch auction. And it will be accompanied by a set of equally unique experiences.

Presented in a customized presentation box, the El Primero A386 Revival features a singular turquoise subdial in tribute to this year’s Only Watch theme color, as well as a caseback engraved with Only Watch and Unique Piece inscriptions.

The buyer of this one-off watch will also be rewarded with a special immersion into watchmaking luxury according to Zenith. Like the watches in the 50th-anniversary commemoration box, the Only Watch special edition comes with a lifetime warranty (including service) in honor of the current El Primero 50th anniversary celebration.

It also includes an invitation for the purchaser to visit the Monde étoile de Zenith and the famous Grenier of its Manufacture in Le Locle, the attic where Charles Vermot hid the famous tools for the El Primero movement that was to revolutionize Zenith’s future.

Lastly and most significantly of all, the owner will be a guest at the closing event in Geneva that will conclude the El Primero 50th anniversary “Le Grenier Club” tour in style. Hosted by Zenith in celebration of half a century of innovation and precision represented by the legendary El Primero high-frequency chronograph, the world tour consists of dinners held in unexpected locations such as art galleries and exceptional private properties, in some of the world’s greatest cities including Milan, London, Hong Kong, and Singapore, before the grand finale in Geneva.

In another nod to the significant number 50, each dinner hosts 50 special guests including retailers, friends of the brand, final customers, collectors, press, and influencers, who are treated to a number of surprises.

In addition to attending this once in a lifetime event, the new owner of the Only Watch El Primero A386 White Gold will be presented with a VIP package for two including hotel accommodation and a range of exclusive experiences to prolong the magic of this special 50th celebration.

Zenith El Primero A386 White Gold for Only Watch 2019

About Only Watch

Only Watch comes around once every two years in aid of Duchenne Muscular Dystrophy. This year the auction is set to take place on November 9th at Christie’s Geneva.

Up for auction are 52 novelties, each one of them a one-off, from some of the world’s finest watchmakers. This year’s Only Watch auction is on course to beat 2017’s record-breaking haul of over $12 million dollars.


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