For a monster, it crept in quiet as a mouse in February. No press releases, no fanfares.

It’s just about impossible to buy one online as it’s already sold out, and that’s despite the fact its price tag is twice that of the second-generation Orange Monster.

Yes, eBay sellers want US$950 for this new 3rd generation Monster. I have a first-generation Orange Seiko which set me back all of US$80.

Still water resistant to 200 meters, it’s now badged as part of the Prospex line, raising it to the ranks of Professional Monster. The new Monster runs on the upgraded Seiko 6R15 mid-range automatic movement with hacking and hand winding capabilities and a 50-hour power reserve. It features a cyclops date window at 3 o’ clock, 42.5mm diameter, and 47.5mm lug to lug.

SEIKO Frost Monster

It’s still unmistakably an Orange Monster albeit with a sunburst effect, but now it’s accompanied by a Frost Monster, more at home in the perma-freezing grey seas that surround the British Isles. But good luck trying to get hold of one.

How much?

Anywhere from US$550 to US$950