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Showcase cover image for Fossil Swiss Silver and Tan Chronograph

General Information

Model
FSW7005
Year
2015
Size
45mm
Display
Sapphire Crystal
Band
Tan Leather Strap
The Swiss-Made Fossil FSW7005 Chronograph.

The Fossil Group’s Swiss-made story began in 2001. That year, the company bought for $4.3 million the then-recently bankrupt Swiss brand Zodiac, founded in 1882, best known for its Sea Wolf dive watches. In announcing the acquisition, Fossil said it was the first step in building a Swiss-made business. Fossil revamped and updated the brand, which now consists of chunky, very masculine-looking quartz chronographs and automatic divers’ watches priced from about $700 to $1,000. At nearly the same time, Fossil bought for $2.3 million three subcontracting companies, all in Bienne. They were Montres Antima, which assembled watches for its own Antima brand (now defunct) and for other brands; Meliga Habillement Horloger, which sourced components; and Synergies Horlogères, which designed and made prototypes. Fossil put all these companies under the Antima umbrella.

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