The Heuer Monaco is one of the most sought after watches in the brand’s long history, and celebrating its 50th anniversary has led the brand to launch one of what we suspect will be a series of limited editions celebrating the occasion. Unveiled in Monaco, fittingly at the Formula One Monaco Grand Prix, the design of this latest piece is a bit of a surprise considering how conservative the brand has been with Monaco releases in recent years. Per the brand’s website it goes by two names; on the caseback it is inscribed “1969-1979 Special Edition”, and on the site itself it is dubbed the “50th Anniversary 1970’s Special Edition”. Whatever you choose to call it, this is one of those rare times where a brown dial is an absolute home run.
Powered by the TAG Heuer Caliber 11, and fitted into the same 39mm case seen in other current Monaco models, the dial chosen for this model screams ’70s. Rather than trying to replicate some of the vintage dials from decades ago, the brand opted to manufacture a dial with vertical Côtes de Genève stripes finished in this odd brown hue that has hints of green depending on lighting conditions. While it won’t be for everyone, we have to admit that it’s nice to see a less conventional color roll into the TAG Heuer catalog. Completing the package, the piece is fitted with a brown calfskin rallye-style strap.
Unlike other Monaco models, this latest edition is only going to be available through authorized dealers, though it’s likely going to be a tough one to get your hands on. TAG has limited production on this model to only 169 pieces for the entire global market, with a retail price of $6,550 ($1,150 more than the most affordable current Monaco chronograph).
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