Just last night, July 11, TAG Heuer presented the third of five limited-edition Monaco timepieces to mark the icon’s 50th anniversary.
The third limited edition is dedicated to the 1990s, following the first timepiece (1970s edition) presented during the Monaco Formula 1 Grand Prix and the second timepiece (1980s edition) revealed in Le Mans.
Actor Patrick Dempsey
The unveiling event took place in New York. Guests included brand ambassadors 2017/2018 Formula E Champion Jean-Éric Vergne, actor Patrick Dempsey, and friend of the brand and model Paulina Vega. Other notable attendees included former Miss Universe and fashion model Olivia Culpo, recording artist Young Paris, Formula E founder and CEO Alejandro Agag who helped celebrate the momentous occasion.
The third edition of the new Monaco watch, inspired by the 1990s, made its grand debut last night. Upon arrival, guests walked through a TAG Heuer heritage exhibition before entering the event location. To unveil the latest Monaco, a spectacular light show illuminated the grand hall with neon lights and video projections showcasing the history of the TAG Heuer Monaco, leading up to the reveal of the latest limited edition inspired by the 1990s.
The celebration paves the way for the 2019 New York City E-Prix, a Formula E Championship race taking place on 13 and 14 July in Red Hook, Brooklyn, where Vergne will race through the streets of Brooklyn to defend his title.
TAG Heuer, the Official Time Keeper and Founding Partner of the FIA Formula E Championship, has supported the series since its 2014 inception. Today, the company also proudly serves as the FIA Formula E Official Timing Sponsor and provides the Official Watch and Chronograph of the Championship.
The third of the five TAG Heuer Monaco watches reveals a steely industrial look. This special collector’s edition features a blue and silvery appearance with dynamic red elements. The stainless-steel square chronograph has a grained rhodium-plated dial with sandblasted subdials featuring blue counters. The flange and Heuer logo are in blue, and the indexes and central seconds hand are red.
The blue of the Heuer logo and minute and second scales counters provides a bold contrast to the red touches on the hands and indexes and the red motif featured on the dial. This color scheme continues with the blue perforated calfskin strap with red stitching.
As with the original, the pushers are on the right of the case while the crown is on the left; an unconventional feature that has distinguished the Monaco over the past 50 years.
The caseback of this 1990s-inspired wristwatch is engraved with the “Monaco Heuer” logo as well as “1989-1999 Special Edition” and “One of 169”.
With a design inspired by the original model, the stainless-steel caseback has vertical and circular brushed patterns and features a polished, vertical and circular brushed finishing. The case houses the Calibre 11, a modern version of the automatic-winding chronograph movement that made its debut inside the original Monaco in 1969. This watch has been produced in an edition limited to 169 pieces. Like the watch itself, the watch box is also inspired by the original. Each of the special-edition models comes in a box with colors that match the watch and the decade it represents.
The 1990s-inspired model is packaged in a dark blue box decorated with the Heuer logo and a horizontal check-pattern stripe. The watch is placed on a red cushion and surrounded by a grey interior – the same colors found on the dial.
MOVEMENT TAG Heuer Automatic Calibre 11, diameter 30 mm, 59 jewels, balance oscillating at a frequency of 28,800 vibrations per hour (4 Hz), 40-hour power reserve
FUNCTIONS Chronograph with seconds and minutes; date, hours, minutes and small second at 3 o’clock; chronograph minutes counter at 9 o’clock; central chronograph seconds hand
CASE Diameter 39 mm, case in stainless steel, fixed bezel in stainless steel, sapphire crystal, polished stainless-steel crown at 9 o’clock and push buttons at 2 and 4 o’clock, water-resistant to 100 meters (10 bar), stainless-steel caseback with “1989-1999 Special Edition” and “One of 169” engravings DIAL Grey grained rhodium-plated dial, sandblasted rhodium-plated and blue counters, red touches on hands and indexes, luminescent hour and minute hands and indexes
STRAP Blue calfskin leather strap, polished folding clasp in stainless steel Limited to 169 watches
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