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A declining Interest in Stowa watches in general maybe ?! I am a bit tired of seeing all those limited editions or special models, basically just featuring a change in colour (dial or case). Bought my last Stowa in 2018, turned towards Dekla, Hanhart, Nomos since then.
If their discounts decrese, isnt it a sign of interest? Less discounts needed to interest people would indicate they have enough people paying full price. Also discounts are like stains for watchbrands, they hurt their reputation and percieved quality long term.

I am just thinking aloud

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lets say i would be a hardcore Stowa fan and want e.g. a Marine Original in a Sterling Silver case plus a customized Unitas 6498-2 with „durowe“ Bridges/Cocks i might Pay 3.000 plus Euros.

could me a niche for fans.

DUW Company could be capable of producing such customized Parts.
They already sold a couple pieces in gold that cost 6 times more, it could work, but it would be nieche and likely more expensive.
 

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I feel like having a "stowa collection" doesnt really work, like a rolex/omega collection would. Stowas already share cases and movements, theres not that many variations, (if ypu dobt look a
I understand costs for watches with new movements (and materials) would spike up, but if Stowa managed to pull it off, perhaps it would bring in new buyers and give another option for existing customers. I'm not disappointed the option doesn't exist, it's just a thought.

I was also acknowledging the implementation of the advent calendar is great. I agree with Stowa's model of not shoving watches onto the grey market but instead offering us great selections.
They dont do Grey market, so no issue there, they make them after they recieve their orders. But i do agree every watch looks the same, nobody has a "stowa collection", like those collecting rolex or omega. There just isnt enough variety within the brand
 
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