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Is it just me or is interest in Stowa declining?

They without doubt make good watches, but personally I have become a bit disinterested in the brand. I am tired of the limited editions, I dislike models sharing the same case design and I am bored of the limited choice of movements. The constant price increases (another due next month) means I don't see where the value now lies, as they are now competing with some major brands in terms of price point - prices have gone up, but their offer hasn't improved, while their competitors have. These advent calendar offers used to sell out in seconds, now they sit for days without being sold.
It seems that most of the Advent calendar items are now on offer at a 15% discount. While this is nice, my recollection is that the discount was in the 30% range going back a few years ago. When I picked up an Advent sale Stowa a few years ago I felt I received a tremendous bargain that was hard to resist… at 15% off the watch would already have to be on my short list before picking it up.


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It seems that most of the Advent calendar items are now on offer at a 15% discount. While this is nice, my recollection is that the discount was in the 30% range going back a few years ago. When I picked up an Advent sale Stowa a few years ago I felt I received a tremendous bargain that was hard to resist… at 15% off the watch would already have to be on my short list before picking it up.


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That's true but what do other companies give you at this time of year? Mostly nothing or price increase for december time.

Nomos is the only other watchmaker that i know to have a calendar right now and there are no watches.
 

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That's true but what do other companies give you at this time of year? Mostly nothing or price increase for december time.

Nomos is the only other watchmaker that i know to have a calendar right now and there are no watches.
A 15% discount is wonderful if you already want the watch, but it’s not going to sell out in a few minutes/hours like in the past when larger discounts were typical. Also, these are not brand new watches… According to Stowa, “Condition as new or with slightest micro scratches.” Although I have to say my Advent purchase was in pristine condition.


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Discussion Starter · #25 ·
A 15% discount is wonderful if you already want the watch, but it’s not going to sell out in a few minutes/hours like in the past when larger discounts were typical. Also, these are not brand new watches… According to Stowa, “Condition as new or with slightest micro scratches.” Although I have to say my Advent purchase was in pristine condition.


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Yep, I'm still holding out for a Marine Original Arabic. I was surprised by the potential for used watches though, I'd expect more than 15% off for that.
 

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A 15% discount is wonderful if you already want the watch, but it’s not going to sell out in a few minutes/hours like in the past when larger discounts were typical. Also, these are not brand new watches… According to Stowa, “Condition as new or with slightest micro scratches.” Although I have to say my Advent purchase was in pristine condition.


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They are not new? That's not cool.
 

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Yep, I'm still holding out for a Marine Original Arabic. I was surprised by the potential for used watches though, I'd expect more than 15% off for that.
I also planned to wait for Marine Original Arabic with silver dial, but then saw this small print, and ultimately decided that I don't want to get slightly used watch with just 15% discount, without even seeing the condition. As for purchasing it at full price, I'm really considered getting Dekla instead.
 

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Yep, I'm still holding out for a Marine Original Arabic. I was surprised by the potential for used watches though, I'd expect more than 15% off for that.
The Advent watches are backed by the full Stowa warranty, and at least in my case, in perfect condition. But I do think a discount of more than 15% would make for a more enticing deal


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Is it just me or are there others disappointed at the choice (and small discount) of watches selected for the advents calendar this year? Is the plan to push out the ones that stalled in the Actionsuhren section in the past again during this occasion?
 

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Is it just me or are there others disappointed at the choice (and small discount) of watches selected for the advents calendar this year? Is the plan to push out the ones that stalled in the Actionsuhren section in the past again during this occasion?
A declining Interest in Stowa watches in general maybe ?! I am a bit tired of seeing all those limited editions or special models, basically just featuring a change in colour (dial or case). Bought my last Stowa in 2018, turned towards Dekla, Hanhart, Nomos since then.
 

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I think that Stowa offers a good variety of designs; dress watches, diver watches, pilot watches and marine watches. When I look a Sinn or even Laco, they are more oriented towards tool watches; diver and pilot watches
A declining Interest in Stowa watches in general maybe ?! I am a bit tired of seeing all those limited editions or special models, basically just featuring a change in colour (dial or case). Bought my last Stowa in 2018, turned towards Dekla, Hanhart, Nomos since then.
 

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I think that Stowa offers a good variety of designs; dress watches, diver watches, pilot watches and marine watches. When I look a Sinn or even Laco, they are more oriented towards tool watches; diver and pilot watches
No doubt about the current „variety of designs“. but what does it really say about the brand. I moderated the Stowa forum for almost 20 years and -believe it or not - in my book the „good variety of design“ hasn‘t experienced much impetus in terms of creating new (!) designs. IMO the Rana (2015) was the last remarkable new design and flopped. Everything that came after that was actually just tinkering with well-known designs, add another dial color, add a bronze case, add different color to numbers/indexes, add the hundredth limited edition. Nothing refreshing new. What about a pink dialed Stowa Marine, limited to only 50 pieces, c‘mon.
 

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Yes I see what you mean but I guess for someone like me who's looking for a high quality impeccably made watch, it still has its appeal. I don't have enough watches for this to matter. In other words, I like their Stowa's Marine watches. When I look at Laco's version and compare it to Stowa's, I still prefer Stowa's. But yes, I get what you're saying....I have other hobbies and I've seen this same type of thing related to hum-drum roll-outs. Benchmade knives vs Spyderco comes to mind.
 

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verything that came after that was actually just tinkering with well-known designs, add another dial color, add a bronze case, add different color to numbers/indexes, add the hundredth limited edition. Nothing refreshing new.
i totally agree with that. From a Stowaristi Fan view the Models have been lacking.

although Stowa has a tremendous Heritage and Collection in its Museum, Not Even a new dial / hands combination found its way in existing cases. That would have been possible without much Risk to the Company i assume.

my hope is that the new owner is going This way, or Even just Makes re-Releases of Some watches from the past 80 years…
 

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Discussion Starter · #35 ·
I confess, I'm also quite partial to the Tourby. This one comes in at 43mm but they have a 40/41 (though prefer this dial and handset), and I'm fond of the partly skeletonised movement. What I'm less keen on is that finishing only seems to be available on a 6498-2 and I really want the sedate 2.5 Hz movement. And it's twice the price! How do you lot reckon these compare with the Marine Original?
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Been watching the Advent but, yeah, not terribly excited so far. BUT, I've got a Marine Roman and Marine Arabic; an Archimede (bronze) pilot; and a Dekla Deckwatch (also bronze). So it's not like I'm looking for something in those styles. I've got a Tangente and a Club to address the Bauhaus style.

If I get another toolish German, I'm leaning to a Turbulenz in their 6steel with some pop of color...maybe the seconds hand, maybe the dial. Or, a Damasko with their in-house movement. I'd love to see solid alternatives to the usual ETA/Sellita tree become broadly available at reasonable price points.
 
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