You know that Seiko has lost its way when it makes the Swiss look like a value proposition in comparison. Seiko is clearly holding on because of its brand equity and design language, and the collection of fans it acquired because of its compelling value, but it's also steadily burning through that fanbase. It feels like a dangerous downward spiral to me.I would also agree that the Swiss are further than anybody in the value for money department. Especially in the lower mid range, Swatch Group watches are unbelievable quality and performance for their price. Which is sad for me since I don’t like almost anything that they make.
Seiko kills it in the design, for this THEY are further than anybody else. When you add their history and the brand (all things attached to those two) it’s no wonder they are so popular and the reason I’m a big fan and most of my watches are Seikos.