For a WIS, there are few things worse in this world than the sinking feeling in the pit of your stomach that comes from realizing you’ve just accidentally nicked your Rolex. But accidents do happen. And that’s why anyone with a luxury watch on their wrist should know the name STYX.

Founded in 2019, the Hong Kong-based company provides the most comprehensive selection of luxury watch protection in the form of TPU film. With the rise in demand for Rolex, Audemars Piguet and Patek Philippe in the pre-owned market, they’ve developed one-of-a-kind watch protection -- called STYX Watch Protection Film -- to help prevent surface damage like scratches from depreciating the value of your timepiece. As with any investment, it only makes sense to take the best possible care of your watch, especially in the case of superficial damage, which can be easily avoided.

It’s specially built to protect the top luxury brands.

For younger watch lovers especially, your first luxury watch purchase is a major investment, and not something you can or should take lightly. Preserving a watch’s resale value can be extremely important when it comes time to trade up to a newer model.

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For that reason, the STYX Watch Protection product line covers most popular luxury timepieces, including the Rolex Submariner Date series, Rolex Daytona, Audemars Piguet Royal Oak and Patek Philippe Nautilus 5711/5712, with more protection kits in development – so if you don’t see your watch in their shop just yet, be sure to keep your eyes peeled.

It’s quick and easy to apply.

As mentioned, STYX has developed entire watch protection kits for Rolex, Audemars Piguet and Patek Philippe, catering for the watch case, full bracelet and full clasp. These DIY protection kits are easy to apply, and can be done in the comfort of your own home. All you have to do is follow the step-by-step instructions.

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Inside your kit you will find everything you need: STYX protection film, a pair of tweezers, microfiber towel and alcohol wipe. First, clean your watch with the wipe, then use the tweezers to pick up the film, wet it with water and gently place it onto the corresponding watch component. Finally, squeeze down on the film to remove any moisture trapped underneath. Repeat for all watch parts and voila, your watch is protected. It’s that simple!

And if you aren’t able to get the fit quite right on the first try, don’t worry. You can easily fine-tune and adjust the positioning of the film while it’s drying to ensure it lines up correctly. This DIY kit is designed to be forgiving, and easy to use, without requiring surgeon-level dexterity.

It offers long-lasting protection.

All STYX protection kits are precisely cut to fit and the advanced TPU material used leaves no residue upon removal. What’s more, STYX protection is waterproof which means you don’t have to worry about it coming apart when going for a swim or diving. You can also expect longevity with STYX Watch Protection Film. With normal daily wear and maintenance, the special film is set to stay on your timepiece for up to 5 years.

It’ll protect your watch without drawing attention to itself.

STYX uses a revolutionary type of watch protection cleverly constructed out of a transparent TPU film material. TPU, or Thermoplastic Poly-Urethane, is an extremely flexible material. It boasts optical-grade clarity which helps camouflage its presence on your timepiece, so you won’t have to worry about it affecting the look of your watch.

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Then, to prevent the formation of scratches, a nano top coat has been applied to the polyurethane film to effectively preserve a pristine appearance. (This is particularly important when it comes to the watch clasp, an area especially prone to minor scratches and scrapes, no matter how careful you are.)

It’s now available at a special discount.

We saved the best reason for last: right now, Watchuseek readers can enjoy 15% off their STYX kit by entering code BUYSTYX at checkout.

So the next time you think about lending your AP to a friend, or leaving your Patek Philippe unattended around the children, you can rest easy knowing your STYX Watch Protection Film has you covered.

Visit the STYX website to learn more